Holyoke City (part 3 of 4)

George H. Hill

Extensively engaged in the manufacture and sale of rubber stamps, stencils,, etc., is George H. Hill, with spacious workrooms and office in Room 505, Senior Building. Rubber stamps of every description are made to order, also steel stamps, stencils, burning brands, and a specialty made of stencil devices for office and factory work. Many stamps, dating devices and numbering machines are kept in stock and all necessary supplies. Mr. Hill has not only a large trade locally, especially with the mills, but also orders pour in from nearby towns. He was in Philadelphia for twelve years in the same business, then moved to Springfield and in 1898 came to Holyoke. Mr. Hill was born in the city of Bridgeport, Conn., resides at 1 Magnolia avenue, and is highly esteemed for his many good qualities of citizenship.

Agency

The real estate, loan and investment business of F. R. Cardinal, manager of the Conn. Valley Real Estate Agency, located in Room 8, Caledonian Building, was established in 1900, and during that space of time it has proven very successful and has gained a merited reputation for reliability of service. Real estate is bought and sold, buyers found for those desirous of selling property, mortgages and loans negotiated, estates and properties cared for, rents collected and profitable investments secured for clients. A great business is done in farms, blocks, houses and building lots and all operations are marked by modern methods and progressive effort. Two capable salesmen are employed. Mr. Cardinal was born in the Province of Quebec and back in the stirring political days' of the seventies after the confederation of the provinces was accomplished, he was for seven vears a paymaster for the government. For several years he was agent, with headquarters in Montreal, for the Grand Trunk, Montreal and Plattsburgh, Rutland and Vermont Valley and tin Rensselaer and Saratoga railroads and the Lake Champlain steamers. He came to Holyoke in 1880 and for several years was engaged as a merchant. Mr. Cardinal is a noble example of the sturdy old

French-Canadian stock which has come out of Quebec and left a lasting influence on the business methods of New England. He resides at 714 Dwi°ht street.

Included in the leading and largest operating concerns in Hampden County in the handling of stationery, office and store supplies, periodicals and magazines with retail stationery store at 15 Main street is that of Ruel R. Nickerson. Mr. Nickerson has been established twenty-five years, six at this location. Select lines of fashionable and medium grades of writing papers are carried, office and school supplies of all kinds, blank books, etc. For typewriters he has papers, carbons, ribbons and stands, and everything for an office whether it he card indexes, waste baskets, paper clips or letter presses. Here also can be seen toilet papers, twine of all kinds and blank and account books of every description. Mr. Nickerson's selections of daily and weekly newspapers, magazines and most read novels are unequalled in the city. Six clerks are necessary at this important Main street store. Mr. Nickerson was born in Central Falls, R. T., but for many years has resided in Holyoke. He is a member of the Holyoke Club, Holyoke Canoe Club, Bay State Club, Y. M. C. A. and G. A. R.,

The Taylor Pork Shop

Lovers of English table delicacies and cooked foods are largely patrons of John W. Taylor, 490 High street, the well known proprietor of Taylor's Pork Shop. Genuine English cooked foods are obtainable here, with all the features of the old country and always giving the utmost satisfaction. They include such viands as English polony beef, pork and sausage, pork pies, hams, bacons and bolognas, and during the winter season famed English puddings, all cooked as at the "old house at home." Those who are unacquainted with these hearty dishes should lose no time in getting acquainted with Mr. Taylor's unrivalled products. He is a Lancashire man and knows how to tickle the palates of all men as well as Englishmen. He also keeps in his store canned goods, candies, pickles, etc., and has a fine refrigerator to keep all products cool. Mr. Taylor does also a wholesale business and keeps one help and a team. Mr. Taylor came to Holyoke from England twenty-two years ago, but for eight years resided in Rhode Island. He learned this business in England and is also a machinist by trade. Mr. Taylor is a highly respected member of the community and is affiliated with the Sons of St. George.

Thompson'S Business School

Occupying part of the fifth floor of the handsome Senior Building, 380 High street, metropolitan in equipment, and modern in methods, is Thompson's Business School, ranking with the foremost similar educational institutions in New England. It was established in 1900 by Miss Hannah Thompson and the staff of teachers for 1910 are C. T. Cragin, his son, C. E. Cragin, and Miss Lillian C. Downing. It is the purpose of this institution to thoroughly qualify young people for the actual battle of life, to give them a business education that will enable them to fill in all respects, responsible positions in stores, offices and factories ; that the school does this is proven by the many graduates who today are occupying good positions in Holyoke, Boston, New York, New Jersey, Pennsylvania, Ohio, and various other cities and states. In fact, it is said that more positions are offered every year for students who take the regular course than it is possible to fill. Individual instruc-

Lolts E. Labelle

Notable for the general excellence of its products and thorough reliability of service, the bakery of Louis E. Labelle, 22-26 Erline street, Willimansett, stands among the leaders in Chicopcc and is tion is given in the various departments, which include the actual business department, shorthand (Pitman") department and English department, all sub-divided and specialized. Mr. Cragin is at the head of the bookkeeping department and besides his twenty years as a teacher in United States and Canada, he has had ten years' experience of actual office work with large manufacturing companies. His son, C. E. Cragin, is a graduate of Thompson's Business School, class of '08, and is assistant in the bookkeeoing and typewriting department. Miss Thompson has charge of the shorthand and is considered one of the leaders in the state as an exponent of the great Sir Isaac Pitman. The regular fall term of the day school begins Tuesday, September 6, and the night school, Monday evening, September 12. Persons desiring further information regarding this unrivaled school, and its methods, should apply for a catalogue, well written and handsomely illustrated.

second to none in popularitv. Established in 1902 this modern and finely equipped bakery has steadily advanced in the estimation of the people and rapidly gained in patronage. Mr. Labelle has a large trade in Holyoke, especially in

Wards 1 and 2, and his bakery goods have no superior in the two cities. The best baked beans and brown bread are obtainable here Saturday evenings and Sunday morning. The baking is done under strict conditions of cleanliness and the best of flour and only pure ingredients used. He requires nine help and three teams. Mr. Labelle is a practical baker and has had several years' experience. He was born in Quebec and has proved himself an energetic and honorable citizen.

Preston-Moore Electric Co

When asked to define electricity the great Edison declared it was impossible of definition, that it was an unknown power yet in its infancy. All the same the Preston-Moore Electric Co., located in the new City National Bank Building, are doing a good deal in Holvoke and nearby towns with this wonderful power. They are electrical contractors and dealers in electrical supplies of every description. A specialty is installing and repairing and also storage batteries. Gas and electric fixtures are kept in stock and they keep in touch with the very latest improved designs on the market. Ernest T. Preston and Clifford S. Moore became established in November of last year, having for several years previously been with electrical contractors in the city. Mr. Moore also obtained an expert knowledge of his trade in Boston. They employ two men and the future looks very encouraging. Many of the best residences in the residential section can show work executed by this young but enterprising firm.

Holyoke Electrotyping Co

An industry of Holyoke established four and one-half years ago, and incorporated in July, 1906, which has gradually forged to the front is the Holyoke Electrotyping Company, located at the corner of Cabot and Bigelow streets. This concern are general electrotypers, guaranteeing that all work turned out by them such as half-tones, curved plates, etc., will be as good as money can buy and will be finished without delay and at the time promised. Merchants or manufacturers desiring mortised plates or cuts of their stores or plants will find the work of the Holyoke Electrotyping Company to compare with the best of the big cities. The work done is practically for local concerns, but orders from outside towns are filled at short notice. J. S. Thrall, the presi dent of the company, lives in Rockville, Conn., and Edward C. Kohler, the treasurer, resides at 42 Taylor street. Mr. Kohler is a practical man and for two and one-half years was in the Phillipines, and was instructor in the bureau of public printing. He was born in Buffalo, N. Y!, and is a member of the A. F. & A. M., I. O. O. F., and R. A.

Among the leading stone contractors and stone masons of Western Massachusetts is Joseph E. R. Archambault, with spacious yards at the foot of Ely street. Established eleven years, Mr. Archambault has, by using the best of granite and stone, personally supervising all work and giving careful attention to details, worked up a business second to none in the county of Hampden. He is a retail and wholesale dealer in Longmeadow sandstone, also in Round Hill Kibbe brown stone and from these he has cut some of the best building blocks ever seen in Holyoke. In monumental work, he can fashion cold dark stone into monuments and memorials of striking beauty and most artistic conception, excelled by none anywhere. Cemetery memorials, tablets and monuments of various description are manufactured from the highest and most serviceable orades of granite, and all work guaranteed to prove as represented, with prices as low as good work and reliability of service will admit.

Mr. Archambault makes a specialty of large mill and dimension blocks. His quarry is at East Lorgmeadow, where the plant is equipped with modern machinery, pneumatic tools and devices. Mr. Archambault came from his native Province of Quebec to Holyoke thirty years ago and has been very successful in business. Fraternally he is a member of Court Mount Royal, No. 32, Foresters, Artisans and St. Jean Baptiste.

James Dunn

Prominent among the most proficient and best known young electrical contractors is James Dunn, located on Essex near High street. Mr. Dunn has been engaged in this trade for many years but only became established the first of

One of the oldest of our many industries is that of the soap manufacturing business of W. H. Abbott, Smith Ferry. To be established as long ago as 1869 and to be run successfully ever since is a credit, and it certainly belongs to Mr. Abbott. In 1888 he brought the business to Holyoke and from that date it has been one steady increase of trade and today fifteen men are employed and eight teams, including two double teams at Northampton. The soap has no superior on the market and is classed as laundry, soft, hard and the famed silk soap. Abbott's pail soap is used especially for washing, the chipped kind is put up in barrels and sold all over New England to laundries, while the silk soap, encased in a wrapper, has no equal in the local market. He also renders tallow and house grease and manufactures a superior fertilizer. Mr. Abbott's sales

May being the successor to T. F. Monaghan. He is gradually building up an increasing patronage, gaining as well a reputation for reliability and efficiency of service. Bells are put in and repaired, also watchman's clocks and speaking tubes, electric light and power plants installed, electrical wiring and construction done and supplies of all kinds dealt in. Mill work is a specialty and besides Mr. Dunn is agent for the famed Wagner Motor and he has installed several in the city. Mr. Dunn was born in Ireland and came to Holyoke in 1903. He requires two help and is highly esteemed. Mr. Dunn is. a member of the A. O. H.

are not confined to Holyoke for his teams go to Amherst, Easthampton, Florence, Hadley, Northampton and other centers. He uses onlv the purest of ingredients, has a plant and warehouses ample for an increased trade and a faith in the article manufactured. Mr. Abbott was born in North Reading, Mass., and when nine years of age moved to Medina, O. He enlisted in Co. I, 29th Ohio Volunteers, during the Civil War, and served three years and eight months. At close of war he went to Northampton and began to learn the trade of manufacturing soap, a business which he has followed ever since, with credit and success to himself. Mr. Abbott is highly esteemed in social and commercial circles and is a member of Kilpatrick Post, 71, G. A. R., and the A. F. & A. M. He is interested in real estate, especially in the Highlands and resides at 169 Allyn street.

Prominent among the foremost and most extensively operating plumbing and heating concerns in Holyoke and unsurpassed in reliability and proficiency of service is the widely known McDonald Plumbing Company, with workshop at the corner of Appleton and Railroad streets. Mr. McDonald began the trade of plumbing forty years ago, and twenty years ago this month his partner, W. A. Sparrow, began to learn his trade with him. Leadingfeatures are all branches of plumbing, including scientific ventilation and drainage, the sanitary installation of bath rooms, tinning and the most approved system of steam and hot water heating. From five to fifteen skilled help are required. To enumerate the many monuments to their plumbing abilities would be impossible in the space allowed, but suffice to say as a firm or individually they did the La France Hotel, Rutland, Elm, Suffolk and Sonoma Blocks, Morgan and Kirkland schools, besides residences in all parts of the city. W. A. Sparrow, the manager, and Robert McDonald, were both born in Huntington, Eastern Township, P. Q., and are both practical workmen. Mr. Sparrow before forming a partnership last year with Mr. McDonald was for four years of the firm of Sparrow & McTigue. Mr. McDonald is president of the Veteran Fireman's Association, and a member of the Knights of Malta, while Mr. Sparrow is past chancellor of Connecticut Valley Lodge No. 28, K. of P.

By the establishment of the modernly managed gentlemen's outfitting house, known as the Toggery Shop, 302 High street, the people of the city of Holyoke gained a more favorable opportunity to purchase the very highest grades of goods known to the clothing and furnishing goods trade. It is a top-to-toe outfitting house, where can be obtained all that is desirable for men's wear, that of youths' and boys' also. Not only ready-to-wear clothing from foremost manufacturers but fashionable hats, ties, vests, collars, shirts, umbrellas, bags, suspenders, dress suit cases, trunks and a host of nice things for holiday gifts. They are all here - quality right, prices moderate. Charles R. Dunbar, the proprietor, requires the services of six clerks and is fast making this corner the fashionable gent's furnishings place of Holyo-ke.

Proficiency of service, modern methods and prompt execution are decided features of the business conducted by the Yoerg Tire and Rubber Company, 496 Dwight street. The finest grades of solid and pneumatic tires are applied, including all sizes and descriptions of bicycle and automobile tires, also tire accessories, all goods guaranteed to prove as represented. Mr. Yoerg is always in call for any repair work needed in any part of this section of the state. To meet the demands an immense stock of Diamond and Shawmut tires are carried. The company are distributing agents for the Diamond Rubber Company, Continental rubber goods and solid and pneumatic tires. Among the specialties are vulcanizing, retreading and solid tire work. This is one of the finest repair work shops to be found anywhere and five skilled workmen are employed. Though established as late as

April, 1909, Mr. Yoerg was no novice, for he had several years previous experience. He lives in his native town of South Hadley Falls, is a member of the Elks, and is considered a business man of progressive effort.

Phoenix Building

There is no doubt about the fact that Holyoke is progressing along the building line as well as in the many other lines, for with the erection of the Phoenix Building during 1909 and 1910, Holyoke has gained a great modern and metropolitan structure, comparing favorably with the most modern of the buildings in the larger cities. Located in the commercial heart of the city, facing Dwight and Maple streets, it is ideal both for business and residential purposes. The outward structure is of brick. The entire weight of the building is sustained by a heavy steel frame. This steel frame is covered with Portland cement construction. The floors are of Portland cement. All partitions are made of hollow tile blocks. There are six stories, and a basement with a frontage of one hundred and twenty feet both on Dwight and Maple streets. There are nine stores of handsome and substantial finish and most stylish entrance and show windows.

There are many offices, each provided with hot and cold water, ample light and air ; when one considers the central location of these offices and that this building is fireproof throughout together with elevator service, then it is realized that here is a good place to do business. A word should be said about the plumbing. This work is being done by the well known firm of Carmody & Sullivan, and is of the best and latest construction for this kind of a building.

Besides the offices there are here many first class chambers, arranged to suit the most critical, an ample supply of light, air, hot and cold water, new furniture and fixtures are provided and of course the fireproof qualities and the elevator apply to this part of the building also. These rooms are rented in single or suite with or without private bath. On the two upper floors, where the view and the air are still better and it is quieter, there are a number of apartments ranging from two to five rooms, all fitted up with the latest improvements. Inspection of this modern and fireproof building is invited. The owners are the Phoenix Realty Associates, the trustees of which are E. L. Lyman, E. C. Bliss and J. J. Ramage.

Mr. L. L. Bridge of Springfield was the architect and engineer. Mr. F. H. Dibble took the contract to finish the building when the steel and cement work was finished.

National Plating Works

Among the diversified industries of Holyoke must be mentioned that of the National Plating Works, under the efficient proprietorship of F. J. Millea and located at Front, corner of John street. The business covers a wide range of

The Phoenix Building, Maple And Dwight Streets

Notable as it is in many respects, including its large cosmopolitan population, our city can only lay claim to a comparatively few large modern markets. A leader among these great food supply houses is that of Edson L. Lyman, located in the Phoenix Building, 594-596 Dwight street. Mr. Lyman caters not only to the demands of the most particular people, and absolutely meets these demands, but he brings the finest supplies within the reach of the masses. To enumerate the goods carried would be to describe a food fair, and they include all that is reliable in fresh and cured meats, fish from the ocean, poultry from reliable poultrymen, canned goods and provisions of packing, the world celebrated Occident and Washburn-Crosby flours, table delicacies and bottled condiments of highest quality, fancy groceries in profusion, choice teas, coffees and cocoas, the best products of the farm and dairy, all the popular breakfast foods, etc. Mr. Lyman has been established since 1888, but only in the Phoenix Building since February of this year. Advantageously located and affording a special service to out-of-town people, its success is more than assured. Mr. Lyman is a native of South Hadley, and started in business in a small way, has increased his trade and kept pace with the growth of Holyoke, so that now he requires sixteen clerks, two teams, and an auto delivery service. His store with its new furnishings, unsurpassed window display and artistic arrangement of goods on shelves and counters is one of the most attractive store exhibits in Massachusetts. Mr. Lyman is numbered among our leading and most progressive merchants, held in high personal and commercial regard.

work in plating and is done largely for factories and churches, requiring the finest and most serviceable plating. Gold, silver, nickel, copper and brass platinar are leading features, also polishing, chemical bronzing, lacquering and copper oxidizing. Much of the plating or replating is done on chandeliers, gas and electric fixtures, brass bedsteads and metal fittings of various kinds, all work guaranteed to prove satisfactory. All modern and proficient devices and facilities for rapid and thorough work is in service and help to the number of four is employed. The business has been established six years and has proven very successful. Mr. Millea resides in Springfield.

Holyoke's widely known eye specialist, Dr. Emma M. Gingras, 255 High street, has been established eight years. During her active practice Dr. Gingras has gained an enviable reputation for reliability of service and honorable business methods. Dr. Gingras is a graduate of the New York Optical School and a post graduate optometrist of the de Rothschild Hospital of Paris, France, and with this thorough knowledge as a start together with the experience gained since she is in a position to give as critical an examination of the eyes as in the best of the big cities. Dr. Gingras' office hours are from ten to twelve m., two to five p. m., and

Thursdays and Saturdays seven to nine p. m. Dr. Gingras is a daughter of A. F. Gingras, the well known funeral director and livery stable man. She is the only lady optometrist established in the Western part of the state and is also a member of the Massachusetts Optical Society.

Prominent among the foremost and most proficient plumbers and tinsmiths of the city, and with salesroom and workshop unsurpassed is C. P. Lyman, located at 141 Main street. Mr. Lyman became established thirty-eight years ago

Joseph A. Peltier

The pioneer and oldest established grocery and meat market in Ward One is that of Joseph A. Peltier, 91 Center street. Established twenty-seven years ago he has seen many start in business only to sell out or fail up after a short space of time. Not so with him and as they say in Battle Creek, "There's a reason." His market has always been recognized for the sanitary methods employed, the high class of meats and groceries handled and not to be forgotten the courteous treatment given to all customers. These methods have caused him to win and today there is no more popular place to trade than with Joseph Alexander Peltier of Center street. His store is replete with goods to be found in a modern 1910 grocery, his meats are purchased daily and his stock turned over quickly, thus ensuring freshness at all times. Two clerks and one delivery team are necessary at this old established but modern in methods market. Mr. Peltier is one of our most progressive and honorable French-American citizens who has made a success strictly on his merits. He has always been interested in city affairs, for three years was a councilman for Ward Three and fraternally is a member of St. Jean Baptist and Artisans.

and is thus classed among the oldest plumbing firms of the city. Plumbing in all branches is executed in the most modern and satisfactory manner, including sanitary drainage and ventilation, the installing of the most approved bathroom and heating systems, cornice and roof work of all kinds and metal and sheet iron work of every description. In stock is carried a large and varied assortment of plumbers' supplies, refrigerators, bathroom necessitates, gas and oil stoves and gas fixtures and mantles. From twelve to fourteen skilled mechanics are employed. Mr. Lyman was born in Agawam but has resided in Holyoke the best part of his life. He is a member of the K. of P. and Bay State Club, and has a high standing in commercial circles.

W. L. Bishop

Exensively operating, modernly and adequately equipped and second to no similar concern in the correct handling of furniture and pianos is W. L. Bishop, 65 Main street. The business was established in 1878 and today he employs from two to six help. Light teaming of all kinds is done with the utmost care by thoroughly reliable and exeperienced men. All operations are marked by prompt service, moderate charges and modern methods. Baggage is transferred to any part of the city and a telephone call will have one of Mr. Bishop's teams immediately at your door. Mr. Bishop was born in Belchertown, Mass., and came to Holyoke in 1872. He served in the Civil War as a member of 31st Mass. Regt., Co. F., serving four years. He has many friends in Holvoke and fraternally is a member of the I. O. O. F, Rebekahs and Golden Cross. He resides at 75 Linden street.

Hanging in the parlor of Mr. Bishop's residence is a large framed document on which is inscribed the following official war record of Mr. Bishop : Enlisted from Belchertown and was mustered in to U. S. service November 11, 1861, as private to serve three years in Co. F., :j 1 st Regt. Mass. Vol. Inft., and was discharged February 16, 1864, to re-enlist in same company and regiment February ]8, 1864, as sergeant. He received wounds in his arm and head during his service and participated in the following engagements : Siege of Port Hudson, La. ; Bayou Teche, La. ; Cane River, La. ; Hudnot's Plantation; Gellou Bayou. During his service the company spenl most of the time in Louisiana and the balance in Florida. The company was under fire many times. Sergeant Bishop was discharged, September 9, 1865. His great grandfather, Seth Bishop, fought at Lexington. He is buried at Belchertown.

George A. St. Martix

The popular Ward 2 pharmacy of George A. St. Martin, 31 Hamilton street, has been established since 1908, and during this short space of time this drug store under his progressive and enterprising management has gained a reputation second to none, and is headquarters at this section for the filling of physicians' prescriptions. Here can be found pure drugs and chemicals, toilet articles and preparations, fine rubber goods, sick room supplies and most advertised remedies. Cigars, confectionery and chocolates are kept of the first quality and a soda fountain operated. Two clerks are employed. Mr. St. Martin has had considerable previous experience as a drug clerk, is a graduate of the Boston School of Pharmacy and is highly respected by professional and business men. He resides at 28 Essex street and is a member of St. Jean Baptiste and Mount Royal Court F. of A.

Napoleon Bail

The largest and most up to date shoe repairing establishment in Holyoke, and second to none anywhere in proficiency of service is that of Napoleon Bail, 154 High street. The business was established by Mr. Bail twenty-two years ago and has proved a decided success with a steady gain in patronage. The latest improved machinery, driven by electricity is operated with every facility in service for prompt and perfect work. Footwear of every description is repaired in the most modern and satisfactory manner, with charges reasonable and twelve workmen are employed. Four years ago Mr. Bail put in a nice line of boots, shoes, slippers and rubbers and has now a brisk trade, a specialty being the King Quality Shoe. He came to Holyoke from his native Province of Quebec in 1881, became a citizen in 1888 and for a time worked in one of the factories. Mr. Bail is a member of St. Jean Baptiste and has not only gained success but many friends in Holyoke.

American Window Cleaning Company

Pronounced by the leading business men of Holyoke to be a necessity and wondering how the gap was filled before being established over four years ago, is the American Window Cleaning Co., of 189 High street, with branch office at 275 Main street, Springfield. The question of keeping windows and stores the acme of cleanliness has always been a difficult question to solve, but today this concern looks after all this by a monthly contract with the owner. They employ only skilled, reliable and neat appearing workmen to the number of twenty-eight who not only clean windows but scrub floors - in fact guarantee to keep stores, offices and houses "spick and span" at all times and in all seasons. Among

Many people in Ward Two rejoice in the fact that they have located there one of the best bakeries in entire Holyoke, that of H. O. Beauchamp, located at 578 South Bridge street. Established in 1902, this finely equipped and largely patronized bakery stands unsurpassed in the production of pure food supplies as represented bv the master baker's art. These include fine wholesome bread and delicious cake and pastry, wedding cake, handsome in design and pleasing in every way. The mixing and baking departments are models of cleanliness and all utensils, ovens, etc., are kept in perfect condition of sanitation. Mr. Beauchamp's goods are not only sold in his own retail stores and private houses, but stores all over the city demand his products for their customers. Last fall he put in a large and complete line of groceries and it has proven a paying investment. He is agent for the unrivalled Swastika flour. Altogether Mr. Beauchamp employs twenty-one help and has four delivery teams. His trade is expanding each year, all due not only to his class of goods but to his courtesy to his customers. Baked beans and brown bread are sold on Saturday evenings. He sells wholesale and retail. Mr. Beauchamp is a sample of what a young man can do backed by energy and honesty. He came here from the Province of Quebec twenty-two years ago and for a time worked as a carpenter, subsequently starting in as a baker. He owns his own block, stands high in commercial circles and is a member of the Red Men, Artisans and a director of the Monument National Canadian-Francaise building. Mr. Beauchamp resides at 35 Commercial street, a twenty tenement block which he owns.

their many customers are the Hadley Falls National Bank, Mechanics Savings bank, Holyoke National Bank, Holyoke Savings Bank, Park National Bank, A. Steiger & Co., McAuslan & Wakelin, Besse-Mills Co., Naumkeag Clothing Co., Hall & Lyon and J. R. Smith. The

Keighley Metal Ceiling And Roofing Co

Among the many firms connected with the building trades is the Keighley Metal Ceiling and Roofing Co. of 123 South street. Established four years ago this firm has stood in the front ranks of similar concerns in Western Massachusetts and is in better position today than ever to furnish estimates in their line. They are extensive manufacturers of sheet metal goods for buildings and construct stamped metal ceilings, sidewalls, wainscotting, and also make improved lap and patent lock joints. Close calculations are made and contracts followed in every particular. The business has been growing steadily. For eleven years Karl B. Koehler, the efficient manager, worked for the firm in Boston and is considered all around to be one of the most practical in Western Massachusetts. He was born in Holyoke and fraternally is a member of the A. F. & A. M., I. O. O. F., Elks and Turn Verein.

Company

Among the many interesting industries of Holyoke and one greatly augmenting the manufacture of paper is that of The New York-New England Company, with modern plant at 76 Ely street. The products are cover, calendar, and photograph papers, card board, mounting board, etc. The output goes all over the country, much being exported to foreign countries. The plant of the concern has all necessary machinery and every facility for raoid and perfect construction.

Employed are fifty people and the plant is running steadily to fill orders. This is a new concern, incorporated April 5, 1909, and is officered by Henry Taylor, president; Frederick E. Quirk, vice-president and secretary-, and Thomas L. Fleming, treasurer. The officers are all local men, \oung and aggressive and thoroughly imbued with the Holyoke spirit. Mr. Quirk for a number of years was with the Ely Lumber Company, and Mr. Fleming held a lucrative position with the Buchanan & Bolt Wire Company.

Bock And Eraser

In keeping with Holyoke's supremacy along certain industrial and educational lines is the Highland Bakery of Rock & Fraser. foremost in our city in plain and fancy baking, with its unrivalled products sold both wholesale and retail. The business was founded by Leslie C. Rock and his brother six years ago, at 904 Hampden street, and on the retirement of the latter three years ago, William R. Fraser became a member of the firm. So great was the success of Rock & Fraser that two years ago another bakery was opened at 60 Center street, and today twenty help and three teams are a necessity. The work rooms are perfect as to cleanliness and sanitation and only the leading brands of flour and pure ingredients used. All operations are marked by modern methods and the service in the stores is metropolitan in every feature, attracting the attention of particular and discriminating people. They are Vienna and fancy bakers, the bread being put up in waxed paper, while the cake and pastry are considered the acme of perfection in the master baker's art. Mr. Rock was born in York State and Mr. Fraser in Scotland, the latter being a member of the Caledonian Society and both are considered progressive and alert to 20th centurv advancement.

The Van Norman Studio

The people of Holyoke are fortunate in having located here, one of the finest, best equipped and most serviceable photographic studios in Western Massachusetts, the widely known and largely patronized Van Norman Studio, 473 Dwight street. The business was established twenty-five years ago in Springfield, the present location being 1 Massasoit Court, next Massasoit House, and in Holyoke, six years ago though under present management only since September, 1909. High class photography in all branches is executed in the most modern, artistic and satisfactory manner, including sepia work, enlarging, group portraiture, etc., a specialty being for college classes at Amherst, Smith and Mt. Holyoke, also Williston Academy and Holyoke High School. All work is guaranteed to Drove satisfactory and especial attention given to correct and artistic posing. The proprietors are George H. Van Norman and G. A. Waters, the former attending to the work in Springfield, the latter in Holyoke. Both gentlemen reside in Springfield and have a high personal and commercial standing in both cities. Mr. Waters for twelve years was with Purdy, the famed Boston photographer, as chief operator and consequently is classed with the best in the state.

Christopher Laferriere

For reliability and prompt service, reasonable charges and satisfactory results, Christopher Laferriere, the widely and favorably known mover of furniture and nianos, located at 20] Main street, stands unrivalled in our city. Established in business July 4, 1907, he has constantly met all demands of the public and steadily advanced in proficiency of service, resulting in a continued gain of patronage. No job is too small that Mr. Laferriere will not tackle and is very particular in his methods. A special feature is the cleaning, steaming and laying ing of carpets, and in this he is in a class by himself. Not only does he renovate feather mattresses but he makes them and has always given the best of satisfaction. Mr. Laferriere is assisted by his two sons, Frederick and Joseph, who are Holyoke boys, born in Ward two. Mr. Laferriere was born in Plattsburg, N. Y., and has been in Holyoke since 1883. He is doing a nice, clean, legitimate business, and in the near future will branch out with more help and teams.

Mechanics Savings Bank

There is no question as to the advisability of opening a savings bank account, and, when once started, most people find it easy to make a steady, even if not large, increase in deposits. No safer or better banking institution in Western Massachusetts can be found than the Mechanics Savings Bank, located at 349 Dwight street. Accounts are opened on any business day from $1.00 to $1,000 and interest commences on February 1. May 1, August 1 and November 1. and dividends payable May and November. Of recent years interest rates have been four per cent. The bank was incorporated March 16, 1872, and it is one of the strongest institutions in the state with a long and honorable record for useful and beneficial public service.

A well established cigar manufacturer of Holyoke, with an experience of nineteen years, is William E. Nutley, with factory at 580 Hampden street. Before starting in business for himself Mr. Nutley was for years foreman for the late ex-Mayor Connors. He is given the credit of making many of the most fragiant smokes of Western Massachusetts, cigars famed for their aroma and lasting qualities. "Nutley's Hand Made" ten cent cigar is a pure Havana filler with a Connecticut wrapper and "Rosemont," "sweet as a nut" retails for a nickel. These cigars are general favorites and all tobacconists desirous of handling the best goods keep his products in stock. On an average two help are required. Air. Nutley was born in Joliet, 111., and has been a resident of Holyoke for many years. His cigars carry the Union Label and their fame extends to many of the surrounding towns.

Among the most proficient contractors among our French-American citizens, must be included L. Trefflc Beaulieu, with an office at 526 Summer street. Mr. Beaulieu has been established in business twenty-three years and during this time has erected many modern and substantial residences and stores in our city. Moreover he has gained an enviable reputation for carrying out all contracts to the very letter, also for his reliability and general excellence of service in all building operations undertaken. He makes a specialty of repairing and keeps fin an average of f' n men in Ins employ.

He is well supplied with derricks, falls, ropes, etc., and is thoroughly equipped to do heavy mill work. Since coming to Holyoke from his native Province of Quebec thirty years ago, Mr. Beaulieu has won the respect and admiration of many people. He can be thoroughly relied upon in any building transaction and fraternally is a member of St. Jean Baptiste, Artisans, a director of the City- Co-operative Bank, and a member of the security committee and president of the Monument National Canadien-Francais Building.

Charles A. Green

The name of Green in Holyoke, used in connection with sign painting, is synonymous with thorough reliability of service and proficiencv of execution. The business was established in 1904 and the story in brief of its success has been one of steady development until today no similar painter in this section stands higher or is wider in scope of operations. High class sign painting is executed in the most modern and satisfactory manner and three skilled workmen are employed. Mr. Green is an artist and his signs are known for their originality of design and perfect lettering. Electric signs, raised lettering, etc., are especial features, so much so that much oi .Mr. Green's work comes from out of town, his business not being confined by the bounds of Holyoke. Mr. Green was born in England, and came to Holyoke in 1889. He followed the trade of house painter up to ten years ago and the change has certainly been a successful one. Mr. Green has a large light workshop at the rear of City Hall.

J. F. Knightly

Prominent among the leading contracting roofers of Western Massachusetts and having a long established and widespread reputation for general excellence of service is J. F. Knightly, with office and salesroom at 3 Lincoln street. Mr. Knightly was born in Holyoke and has been engaged in roofing for twentythree years and during this time he has roofed many of the largest mills, schoolhouses, business blocks and residences, not only in Holyoke but in surrounding towns. Included are in Holyoke, High School, West Street Grammar School, Church of Precious Blood and Parochial residence, First Congregational Church, Grace Chapel, German Reformed Church, St. Patrick's Chaoel, Old Ladies' Home, House of Providence Hospital, residences of John Tilley, Mrs. Jenks and Fred Weber, and the Besse-Mills and Steiger stores ; in Chicopee, the Church of the Holy Name, Electric Light, High School and French Church in Willimansett ; in Taunton, St. Mary's and St. Thomas Churches ; in Pittsfield, the French Church, Parochial School and the John and Melville schools ; in Westfield, Parochial School, the School Street and Prospect Street schools, the Father Matthew block, High School and Taylor residence ; in Northampton the Catholic Church and six buildings for Smith College; High School in Williamstown, the Adams Catholic Church (Irish), Library at South Hadley Falls, Library at Southwick, seven buildings at Mt. Holyoke College, Deaf and Dumb School at Hartford, Conn., High School at Southington, Conn., and the Skinner Gymnasium at Northfield. He is a slate, tile, and composition roofer and besides is an expert in roof repairing, having given this part of his business years of careful attention and thought. Mr. Knightly deals in roofing slate, tile, terra cotta, sheet copoer, zinc lead, paper, nails and roofers' cement, also the latest patent snow guards. He employs on an average six help. Mr. Knightly has seen Holyoke make rapid strides and is optimistic as to its future.

L. D. Van Valkenburg

Among the many unique industries of Massachusetts, mention should be made of one in Holyoke, whose products, though simple and inexpensive, are sent to all parts of the world. We refer to the pen and pencil holder concern of L. D. Van Valkenburg, manufacturer, Holyoke. For fourteen years he has been engaged here in this useful and important enterprise and during this time his goods have obtained a world-wide reputation. Mr. Van Valkenburg has his holders patented, is himself the patentee and he distributes his goods through jobbers. He is highly esteemed in Hoi yoke and popular in commercial circles.

Holyoke Brazing And Ma Chine Works

Among the many industries of Hoi yoke which is fast placing our city among the leading manufacturing centers of New England must be mentioned the Holyoke Brazing and Machine Works with well equipped plant at the Moto Works Building, Sargeant street. Es tablished five years ago last December John Reid, Jr., the proprietor, has by hi painstaking methods, good workmanshij and the prompt filling of orders, placed this company in a class of its own, sc that today eight skilled workmen are employed to fill orders. Brazing, soldering and machine work of all descriptions is executed, while cast iron brazing is the great specialty. The company manufacture and apply McGill's patent on Holland Beaters. While most work is for local firms, orders are received for brazing from Vermont and New, York.

Bank

The oldest established national bank in Holyoke and in one or more respects a leader among the banking institutions of Western Massachusetts is the Hadley Falls National Bank, located at 344 Dvvight street. It was established as a state bank in 1851 and organized as a national bank in 1865. The officers are Joseph A. Skinner, president; Edward P. Bagg, vice-president, and H. J. Bardwell, cashier. The board of directors are C. B. Prescott, Philander Moore, H. P. Terrv, J. A. Skinner, A. A. Coburn, F. H. Metcalf, E. P. Bagg, H. J. Frink, and Thomas S. Childs. The bank quarters are modern in equipment and metropolitan in every respect and have all improved safeguards against fire and burglary. The Hadley Falls National Bank extends every facility and courtesy customary to leading similar banks and gives prompt attention to collections. Condensed statement of the condition of the bank on June 30th as made to comptroller of currency follows : United States bonds, $150,000; banking house, $40,000; U. S. Redemption Agency, $7,- 500; Cash and Exchange, $70,050.90; due from banks, $127,937.67; loans and discounts, $729,167.06; bonds and securities, $124,363.63; total, $1,249,019.26 resources. Capital stock, $200,000 ; surplus fund and profits, $158,409.95; national bills issued, $150,000; deposits, $740,- 609.31; total, $1,249,019.26 liabilities.

Office Of Prew And Company

A souvenir of Holyoke would not be complete without a brief sketch at least of Prew & Co., the well-known wholesale and retail coal and wood firm of 498 Dwight street, with spacious yards at Willimansett. This business was established six years ago and in December, 1908, came under the efficient proprietorship of C. W. French and J. A. Laframboise, the latter having been manager for Prew & Co. for four years.

Bituminous and anthracite coal is handled, purchased from the best mines of Pennsylvania and other centers. Wood in all sizes and charcoal the best that is made, is also disposed of, five teams and six men being required. Mr. French follows the same line in Northampton where he resides, and Mr. Laframboise attends to the business in Holyoke. Both gentlemen are thoroughly conversant with their lines and are ranked among the sturdy business men of the two cities.

During this extended period of activity he has been an important factor in the upbuilding of this city and Chicopee and gained a high reputation as a builder and

Maple Street And Seconi Louis Cakreau & Son

Prominent among the best known, oldest established and most extensively operating contractors and builders of this section is Louis Carreau & Son, of 732 Chicopee street, Willimansett. Louis Carreau and his son, Alphonse W. Carreau, were born in the Province of Quebec and came to Holyoke twenty-five years ago, the senior member embarking in business five years later. Five years ago he took his son into partnership.

Congregational Church

business man of integrity, reliability and efficiency of service. They build in wood, brick or stone and carry out all specifications to the very letter. To mention all the blocks, etc., built by them would be impossible in the space allowed, but mention should be made of the following : Holyoke, E. H. Friedrich Block, the Roy Block on Main street, carpenter work on J. R. Smith building, Oberlander Block, Elm street and Hampshire street, a block for Thomas Falvey on Sargeant street, the carpentry on No. 2 stock house of the Farr Alpaca Co.

They also built the Infirmary at Rutland, Mass., addition to the Woronoco Mills, most of the tenements at Woronoco the last five years and the East street engine house at Chicopee Falls. At present they are at work at the William Whiting School on Chestnut street, a schoolhouse which will be unexcelled in Western Massachusetts. The Smith's Highlands School house at Willimansett, a schoolhouse at Chicopee Falls, the large high school at Thorndike and a large building now under way, the George S. Taylor Grammar School, at Chicopee Falls, are all monuments to their architectural ability. The Messrs. Carreau are business men of ability and integrity, highly esteemed and fraternally the senior member is affiliated with the Artisans and F. of A., and the son, A. W. Carreau, with the Elks, Red Men, and F. of A. Both gentlemen are members of the Master Builders' Association.

Holyoke Broom Works

An industry, somewhat out of the ordinary, and of its kind the only one in Holyoke, is the Holyoke Broom Works, H. Stewart Young, proprietor and located at 136 Maple street. Established since January, 1900, this industry has greatly gained in volume and Mr. Young requires the services of six skilled broom makers. His sales are mostly local, though the Holyoke broom may be seen in many parts of the country. The stockused is obtained in the states of Illinois, Kansas and Oklahoma, and the corn used is specially grown for this purpose. The brooms manufactured here are noted for their serviceable qualities, perfect finish and their smoothness when in the hand of a competent maid or housewife.

Hamilton Cigar Co

There is an individuality about cigars as there is about human beings and the cigars made by the Hamilton Cigar Co., 71 Sargeant street, taste different and smoke different than most on the market which retail for a nickel or a dime. The business has been established five years and Mr. Schroeder for himself two years and the sales have increased year by year as rivals know only too well, and today they are putting on the market cigars famed for their especial flavor and long smoke. The specialties are of course "City Hall' 'and "Robert Walker," ten cent smokes and "Peerless," a five center which has rapidly grown in public favor. The "Robert Walker" is the only Sumatra wrapped perfecto made in the city. Sales are made not only locally but in nearby towns and many strangers are loud in their praises of the products of the Hamilton Cigar Co. The factory is sanitary and clean and Mr. Schroeder was in reality brought up in the business as his father was a cigar manufacturer for twenty years. For two years before becoming established he had as a partner, the late Thomas F. Nugent. Henry Schroeder. the proprietor, is kept on the road two days in the week and four help are kept busy at the factory. He uses the best of imported tobacco for a filler and for a wrapper the Connecticut leaf. Mr. Schroeder is a Holyoke boy, has been a cigarmaker for many years and is a member of the Cigar Makers' Union and the Holyoke Turn Verein.

Holyoke Bar Co

Materially augmenting the paper industry, and unrivalled in its especial lines of production, is the Holyoke Bar Co., manufacturers of paper mill engine bars and plates, rag cutting, trimming and all kinds of machine knives, with modernly equipped plant on Berkshire street. This industry was established and incorporated in 1889, with F. E. Maxfield as president and resident manager. The products have a widespread reputation in the market for their reliability and general serviceable qualities and compete successfully with the best made in the United States. Besides a large local trade, goods are shipped all over the country. The double and triple angle bed plates are considered to have no equal made. Grinding is a specialty. The plant, a two story brick block 75x40 feet, running back 185 feet, was erected especially for the purpose and was moved into in 190!). From twenty to twentyfive help are employed. The company is officered by F. E. Mansfield, president, and E. W. Lovejoy, Lowell, treasurer.

City Machine Co

During the last few years Holyoke has been adding to the diversity of its manufactures, and among those should be noted the City Machine Co., with spacious quarters in the Motor Foundry Building, corner of Sargeant and Commercial streets. Founded in June, 1909, the City Machine Co. has gradually forged to the front so that today business is greatly on the increase and four help are required. General repair work for local factories is a leading feature and a specialty is made of re-aligning shafting with the Ferris shaft aligner, turning armatures and repairing steam engines. Close attention is given to details, work is done when promised and no job is turned out until it has been inspected by Charles H. House, the manager. Mr. House is a Holyoke boy and for years has had experience as a machinist. He is classed with the enterprising young business men of our city and is a member of the First M. E. Church and I. O. O. F.

Holyoke Box And Lumber Co

Prominent among the leading manufacturers of wooden boxes, \shooks and cloth boards in Western Massachusetts is the Holyoke Box and Lumber Co., with factory at the foot of Arthur street, Willimansett. The plant of the company is equipped with every modern facility for rapid and perfect production, including labor saving machinery, etc. It would require much space to describe the various machines in operation in the factory, but they consist of grooving machines and nailing machines, and various other contrivances of modern invention. The annual output goes to many of the local factories and factories throughout the country. All sizes are made quickly and correctly. In the supplying of contractors and builders with finished lumber for house building, they have gained an enviable reputation for reliability and general excellence of service. In the lumber line they keep on hand, pine, spruce, whitewood, chestnut, maple and yellow pine flooring, basswood roll logs, southern pine, North Carolina pine, lath and shingles. The company was established in 1907 and incorporated in 1908, with C. F. Schuster, president. C. E. Day was appointed superintendent last year and has proven the right man in the right place. The concern covers about four acres and requires thirty help and is one of the rapidly growing industries of Willimansett.

Prominent among the foremost similar concerns in the state, and unsurpassed in its special lines of production and construction is the E. H. Friedrich Company, at 73-75 Sargeant street and 125- 130 Race street. Cornices, skylights, gutters, conductor pipe, eave troughs and fittings are manufactured and placed, tin, copper, slag, slate, tile and gravel roofing done and sheet metal work and all sanitary plumbing executed. The Friedrich company also manufacture metal windows and sash, do much mill work and copper smithing and jobbing and repair work of all kinds promptly attended to. Competition is met in any part of Western Massachusetts. 130 men are employed and the company backs its guarantee of workmanship on its experience of twenty years. E. Hugo Friedrich, the executive head of the company, was born in Saxony, Germany, and came to the United States when a young man. He has always been prominent in business circles, is a member of the Masons to the 32°, Turn Verein, Elks, Board of Trade and German Lutheran Church. His son, Edward H. Friedrich, Jr., manager of the concern, was born in Holvoke, is a member of the F. & A. M., to" the Shrine and the B. P. O. E., and resides at 512 Northampton street.

South Hadley Falls

South Hadley Falls makes no pretentions as to being; one of the busiest centers in Hampshire County, but it certainly boasts of its beauty, its location and its healthy bracing atmosphere. Its streets are broad and in good condition and the .stores compare favorably with towns of greater population. In close proximity to Holyoke, a ten cent carfare from Springfield, it is an ideal spot to live in, with a good sewerage system, electric lights, streets paved and shade trees in abundance. The houses and laWns all point to thrift ami wealth, while its citizens in education and refinement are peers to any in the state. Here are manufactured bricks, cigars, cotton goods, dandy rolls, knit goods, paper, piano polish, wire cloth and worsted goods. The merchants and business men are active and energetic, ever alive for the best interests of their town, and for new manufacturing enterprises no town is better situated nor more concessions would be granted than here at South Hadley Falls.

The houses of worship are of the finest construction, while the societies generally are strong and the clergy compare favorably with the ablest divines of the clay. The fire department is the pride of the citizens, and the firemen when put to the test have proven themselves brave and courageous men.

The organization and growth of fraternal and other societies has kept pace with churches, schools and other matters pertaining- to intelligent communities. Secret, benevolent, literary, military and social societies nourish and are of increasing membership.

The early history of South Hadley is to a great extent similar to many other towns in the state. The name Hadley is first mentioned in the records of the state May 22, 1661. South Hadley, composed of South Hadley and South Hadley Falls, had, according to the 1905 census, a population of 5,054. It is one hundred and seven miles from Boston and ten from Northampton and was incorporated as a town April 12, 1753.

Spring Water

Unsurpassed in purity and general excellence and meeting the approval of competent and medical authorities is the Camp Brightwood Lithia Spring Water, under the proprietorship of Sylvester W. Bryant, off New Ludlow Road, South Tladley Falls. This fine, healthful and invigorating water is pronounced to have no superior and bubbles up from quicksand at the bottom of the spring. It has been pronounced unusually pure, remarkably so and entirely free from all indications of contamination. The surroundings are thoroughly conducive to purity there being thirty acres of land without a building and the spring ten feet deep stands in the midst of a five acre chestnut grove. Dry weather has no effect - there is always the same amount of water and no doubt there has been no change for countless ages. The water is conducted from the spring to a 200 gallon reservoir in an Akron pipe, and by the same means to the cabin where it is bottled into two quart, one gallon and five gallon carboys by Mr. Bryant. The land for forty years has been owned by Philip Hyde and last spring was sold to Frederick Marienhagen. Mr. Bryant for four years has had the privilege of selling the water, a further permit being granted him by the new owner. During this time Mr. Bryant has greatly increased his trade in South Hadley Falls and Holyoke, and in the latter city he has among his patrons several of the banks, hotels, express companies and restaurants, besides many of the leading citizens. Mr. Bryant was born in Chesterfield and has resided in South Hadley Falls for fifty years, of that time many years he ran a milk team. He is highly spoken of by his townsmen and is considered one of nature's noblemen.

H. M. Spencer & Co

Notable among the industries of South Hadley Falls and Holyoke and one of the largest of its kind in New England, is that of H. M. Spencer & Co., manufacturers of dandy rolls, wire cloth and cylinder moulds, with adequately equipped plant at 26 Summit street, South Hadley Falls. The products of this company have a widespread reputation for their general excellence of construction and serviceable qualities. The output goes all over the country and even to Mexico and Japan and has increased steadily since establishment in 1896. The factory is equipped with all necessary machinery and every facility for rapid and perfect construction. The power is obtained from the falls, two buildings were erected for the purpose and in all seven acres are owned by the company. In the manufacture of dandy rolls, H. M. Spencer, the senior member, stands in a class by himself. He learned his trade with T. J. Marshall & Co., of London, England, a name synonymous with dandy rolls and the maker of the first ever manufactured. Mr. Marshall was the inventor of dandy rolls and his laid watermark was so perfect that no improvement has ever been made in it. Mr. Spencer learned his trade with decendants of the great Marshall and in a country where apprenticeship means thoroughness. After fifteen years' experience he came to America and like so many from the old country has made good and prospered. He holds letters from authorities all over the country to the effect that his products are incomparable and the leaders. For eleven years the concern was located in Holyoke, Mr. Spencer removing to South Hadley Falls in 1907. He and his three sons, Henry M., Jr., John A. and Frank R., who are associated in the business with him, were all born in London.

ing manufacturers of the state. Mr. Spencer takes great pride in this section of the Falls. His factory is equipped with all improvements, electric lighting, plumbing and sanitary appliances. Public spirited, he is just such a citizen as adds credit and honor to any community. When he and his family first moved to this section of the Falls, there were absolutely no modern improvements or conveniences there, whereas there are now gas, electric lights and telephones - all of which tend to bring this section in close touch with the city.

Herbert R. Britton

Numbered among the leading mason contractors of South Hadley Falls" is Herbert R. Britton, 16 Hartford street. Mr. Britton was born here and has been established for twenty years and during this space of time has erected many handsome and substantial buildings in different towns of Western Massachusetts. Outside of his native town monuments to his architectural ability are the residences of Frank Hudson, Christian Baecher and Albert Griffith, Chicopee, Frank O'Brien, J. Lachance and Joseph Bosworth, Fairview. He figures close on all contracts and when agreements are reached follows them out to the minutest particular. His own palatial residence was built by Air. Britton and he has many houses and lots for sale on easy terms. Mr. Britton deals extensively in hard and soft wood, and can supply wood in all sizes from kindling to cord wood. His trade in Holyoke has grown extensively of late years. Builders' supplies such as paints, oils, putty and glass are kept on hand. Mr. Britton is one of South Hadley Falls' strong representative business men and for three years was chairman of the board of selectmen and for four years was one of the town assessors. He is a member of the A. F. & A. M., I. O. O. F., K. of P. and Red Men, for years was call man of the fire department and is now a member of the Veteran Firemen's Association.

The Street Lumber Co

Wide in scope of operations, doing a large annual volume of business and having an enviable reputation for excellence and reliability of service, is the Street Lumber Co., the widely known dealers in lumber, sash, doors, paints, oils, painters' supplies, etc., with spacious yards of two acres and warehouse at 48 Lamb street, South Hadley Falls. The business was established about forty years ago and under the present name was incorporated in 1904, the officers being George W. Stone of Wollaston, president, and F. A. Brainard of South Hadley Falls, secretary, treasurer and manager.

Largely stocked with high grade groceries, provisions and hardware, is the well known and highly regarded South Hadley Falls store of Harvey G. Smith, 9 Bridge street. Perfect as to cleanliness and sanitation and notable for systematic low prices, as well as good goods, this fine store steadily gains in popularity and patroi.age. Groceries and provisions of ever} description are carried and hardware in assorted lines and competition here and in Holyoke is successfully met in all respects. Occident, Rex and Pillsbury's flour are handled, Whitehouse and Thomas Wood's coffees, Tip-Top bread, Lowney's famed cocoa and chocolates of which there are no better, - all these are found here, together with the best of canned goods, breakfast cereals, bottled condiments, etc. Mr. Smith has been established twenty-five years and has the largest store of its kind at the Falls. He was born in Granby, takes a deep interest in the welfare of his adopted town and fraternally is a member of the I. O. O. F.

A. P. Lane

Second to no similar store in South Hadley Falls a"d meeting successfully all competition is that of Avel P. Lane, 18 Main street. The business has been established since 1902, and it has always maintained a high standing and a superior reputation for high grade goods sold at the lowest possible prices. Leading features are the handling of King Arthur, Occident and Pillsbury's flour, Chase & Sanborn's, Whitehouse and Morning Glory coffee, and canned goods like the Forest Park. Armour's, Fairbank's and Swift's products are to be found here and reliable fresh meats, fresh from the great wholesale houses are especial features, including fresh fish in season. Mr. Lane has made his business a very successful one and today employs five clerk"-, and four teams. He is considered a careful buyer and sells on small margins, facts which are not forgotten by the economic housewife. Mr. Lane was born in Belchertown and has proven an able acquisition to South Hadley Falls business circles. He is affiliated with the A. F. & A. M.

F. M. Smith Veteran Firemen Frank L'Esperance

A mason contractor of South Hadley Falls, whose reputation for thoroughness and reliability is not confined to his adopted town, is Frank L'Esperance, located at 17 Pleasant street. Established for many years and at his trade since fourteen years of age, he has as a mason contractor done much of the best work here. Samples of his masonry can be seen in the new Phoenix Building in Holyoke, the buildings at Mountain Park and the palatial Wesson residence in Springfield. He has also done work on some thirty churches, not alone of this . section, but of Conway and Bridgeport and Rockville, Conn. Mr. L'Esperance had much previous experience in Boston and Lynn. In stucco work he is credited with having no equal in this section and the artistic work at Mt. Holyoke College is his creation. Mr. L'Esperance employs from five to fifteen help according to the season. He was born in Champlain, N. Y., and he and his father had the unique experience of driving all the way here by carriage. Mr. L'Esperance is an expert at his trade and is a member of the Masons Union.

The old established livery, hack and boarding stable of M. L. Barnes & Co., 90 Main street, South Hadley Falls, was founded by M. L. Barnes twenty-nine years ago. It is metropolitan in all its features and unrivalled in reliability and excellence of service and is the only stable in the town. In service is every facility for the perfect care of horses and teams of all kinds are kept for hire. Single and double rigs are here in commission and competent drivers supplied when desired. For funeral and wedding occasions M. L. Barnes & Co. can supply as fine hacks as can be seen in Hampshire county. Horse clipping by machinery is an especial feature. Martin L. Barnes, the senior member, was born in Hardwick, and saw service in the Civil War, being a member of the 2d Mass. Regiment. He is highly esteemed for his many personal qualities and is a member of Charles C. Smith Post, G. A. R. As deputy sheriff and auctioneer Mr. Barnes is well known all over Western Massachusetts. Charles A. Barnes is a Ware boy and is manager of the stables. He resides at 5 Grant street, and is a member of the Prudential Committee of Fire District No. 1.

Fountain & Co

One of the most successful business firms of this section coming from distant and fair Italy, thoroughly Americanized and public snirited citizens are Charles and John Fountain, members of the firm of Fountain & Co., Main street, South Hadley Falls. They conduct an exceptionally fine ice cream parlor, confectionery and tobacco store and have been established since last fall, though both in business before for the last twelve years near by. The store is up-to-date in every particular and finely stocked with pure fresh candies, chocolates, fruits, peanuts, etc. A first class soda fountain is operated and all the cooling drinks of the day dispensed. The ice cream parlor has no superior, even in Holyoke, is clean, sanitary and cool with electric fans to aid the sweltering customer. Fountain & Co., have an extra fame for their unsurpassed ice cream and their store is the favorite resort for the young people. The window display adds to the beauty of the store and all goods are artistically arranged. Both gentlemen have made good in South Hadley Falls and are members of Court North Star, F. of A., and several Italian societies.

Soldiers Monument, Holyoke

luscious tomato. Help to the number of six are employed and a team rims to Holyoke throughout the season of nine months. Mention should be made of the fact that a former proprietor of the farm was Wells Lathrop, a pioneer paper manufacturer and founder of the Carew mills. O. A. Judd and his son, Henry E. Judd were born in South Hadley Falls and have always resided here. The responsibilities of the farm rest on th" shoulders of the latter and during the last few years he has made many improvements at -Maple Hill. It is the oldest established market garden in this section and is often visited by those desirous of obtaining points on agriculture. For many years O. A. Judd has been a member of the Franklin Harvest Club.

O. A. Judd & Son

The emphatic motto of O. A. Judd & Son of the famed Maple Hill Market Garden, South Hadley Falls, is "direct from farm to family," and no one doubts it, for have not the most particular people of South Hadley Falls and Holyoke obtained the best of vegetables from this farm for spaces of time during the last seventy-five years? This famous farm is located on Lathrop street, consists of seventy-five acres and is one of the most beautiful gardens in Western Massachusetts. Intensive, not extensive, farming is the motto and here are grown vegetables of all kinds from potatoes to the

Source changes here: from Holyoke Old and New : a Chronological History Together with an Account of the Fiftieth Anniversary Celebration of the Incorporation of Holyoke, Massachusetts As a City : 1873-1923, published 1923; 9,975 words in this source stream.

Anniversary Master Dyers

This fine plant with its wonderful equipment, highly trained organization and national reputation, offers you the best Cleansing and Dyeing of Garments, of every description, Rugs, Carpets, Draperies, Household Furnishings, Upholstered Furniture and interior of closed cars. The service includes insurance on everything while in our possesion without extra charge.

ONE of the most successful retail establishments in the city is the Holyoke City Market, operated by Joseph Eisenberg. The expansion and development of this company in the past few years, especially, has been phenomenal. About three years ago it was necessary to enlarge to meet growing demands and the store was extended another door along High Street, taking in an adjoining place of business. A delicatessen department of excellence was added. Within another year, the demands of trade increase, again required extension and the building was done over and a second floor and bakery added, so that the Holyoke City Market is now able to care for every food demand of the home, has complete stocks of fruit, vegetables, meats, canned goods, dairy products, groceries and bakery products and selling space and service that combines to make shopping easy and satisfying.

Paper

Is chemically prepared in the pulp and also chemically treated on the surface. This is a unique combination of safeguards against check-raising

Padlock S A Petty

Is made in Holyoke, and is being used for checks and drafts by those banks and other corporations who want the best protection against fraudulent alterations

Goldstein Bros

The history of the Goldstein Brothers Amusement Company in Holyoke is an excellent criterion of the development of modern amusement houses. Some years ago, Nathan and Samuel Goldstein started a novel place of amusement on High Street which was known as "Electric Vaudeville." It was the precursor of the modern motion picture and the first venture of this large circuit into the amusement field. The time was not ripe for the "movie", however, and that venture failed. The Goldstein Brothers, foreseeing with the instinct of the real showman that the future held great things for "Electric Vaudeville" were not discouraged by this first attempt and tried again and again, developing their business with the "infant industry" until today they own and control a score of theatres through New England, playing both vaudeville and motion pictures.

A desire to come back to the scene of their initial venture prompted the promotion here of the Victory Theatre Company and in 1919 ground for the magnificent new playhouse was broken. It was opened December 31st., of that year and Holyoke had the most modern vaudeville house in western New England. A year later, the Goldstein Brothers acquired a long term lease on the Strand Theatre, a newly constructed and beautifully appointed motion picture house, and shortly after leased the old Holyoke Opera House, bringing back to the city the great New York dramatic productions and well known stars, after years of absence from the footlights of Holyoke. Associated with the Goldstein Brothers is Charles Mackintosh, cotton manufacturer, of this city, and the bond issue of the Victory Theatre was subscribed by Holyoke people, making it a real community playhouse.

Automobile Insurance Of All

We are Local Agents for the AMERICAN SURETY COMPANY, of New York, the LEADING SURETY COMPANY OF AMERICA, and we can give you prompt service in all undertakings requiring bonds.

Agency Established 1880

THE comfort of the home is measured by the convenience it affords its occupants. In these days convenience in the home is to a great degree a matter of

Electrical Service

The importance of good lighting; 1he attractiveness of artistic lighting fixtures; the satisfaction and pleasure derived from the use of the various small, but helpful electrical devices; the time, labor and money-saving contributions given by electric cleaners, washers and ironers - these are some of the things that lead Holyoke's comfort-seekers to

Preston & Bishop, Inc Nap. D. Bellefeuille, Prop

Since 1884 (39 years ago) this store boasts of being the largest dealer in Sheet Music and study books. Our stock includes over 300.000 different classical, popular and teaching books.

Our Religious Goods Dept. is recognized to be the most complete in the city, comprising Rosaries, Prayer Books, Medals, Religious Statues, Crucifixes, Special Rosaries, etc.

Our Framing Dept. is in line with all the latest mouldings in Poly-Chromes, Antiques, Mahoganies, Circassians and our prices are the lowest and workmanship of the highest quality.

Our musical Dept. has built it's reputation on carrying the highest quality instruments at the lowest possible prices - Ukeleles which are in every way and every day gaining more popularity. Our prices are at a ridiculously low figure, starting at one dollar and ninety five cents up to thirty five dollars.

Holyoke, Massachusetts

by us on the Dillon Lot in St. Jerome's Cemetery. All orders received are executed at our plant here in Holyoke. This has been our practice for many years - and hundreds of others in Holyoke's cemeteries proclaim for the superiority of this Holyoke product.

The Skinner Memorial Chapel of the Second Congregational Church. - Maple St., corner of Appleton. An architectural gem. All exterior and interior stone furnished by us. Our Building Stone Dept. has materially helped during the greater part of Holyoke's fifty years of progress. The majority of our public and private business have been enriched by various kinds of natural stone.

Fiftieth Annive

are the result of more than half a century of progress in the development of a line of fine papers. Always typifying all that is best in quality and style, they are universally recognized as standard.

This prestige has been maintained through careful attention to those details which mark the difference between the good and the commonplace.

They are also made in Correspondence and Wedding Stationery, Papetries, Visiting Cards, Typewriter Papers and Tablets, which reflect, quality, correctness and good taste.

Phone 640

On the occasion which commemorates the fiftieth anniversary of her incorporation as a city. Looking backward to the year 1874, when the original little red brick store of Forbes & Wallace first opened its doors, and looking forward to our own fiftieth anniversary early in 1924, we find we have much to share through the year

Fiftieth

The Holyoke Water Power Company The local leadership of this corporation is a cause for profound satisfaction, and a wiser attitude toward the public paves the way to a fairer appreciation of the really invaluable services of this concern.

During the past fifty years this Company has spent in laying out streets, in grading, and in building bridges, about $500,000. Its hydraulic extensions, including the new dam, cost $881,401. When electric extensions nowT contracted for are completed the Company will have spent for them $1,355,417. Nine thousand horse power were generated in 1873, while the hydraulic power now amounts to 35,000 horse power.

During the past few years, the Company has sold for mill sites, business blocks, and residential purposes thirty-eight parcels of land containing 1,465,085 square feet, and it owns some 17,500,000 square feet less than in 1873. Steps have been taken which will eventually lead to the reclaiming for factory sites of all of the land above the dam between the so-called "Island" and the Boston & Maine Railroad.

In addition to furnishing water power to the mills of the city, the company has since 1906 generated electric power from water that would otherwise have been wasted over the dam or from its canals.

The demand of the mills of the City of Holyoke for water to be used as power in turning the wheels of industry is the equivalent of a constant flow of 18 inches in depth over the great dam.

If all the rain and snow which falls on the entire area of the City of Holyoke for one year could be put into the canals it would last only five days. Ashley Pond, one of the sources of domestic supply for the City of Holyoke, would be emptied in four hours.

During the past fifty years the Holyoke Water Power Company has given to local charitable, educational and religious organizations 179,767 square feet of land.

Emphasis on the word "power" in its name suggests the present movement to develop the most power that can be economically procured and at the same time to dispose of its real estate as rapidly as possible.

Industrial Progress Since 1873 a large majority of our important corporations have come into being. William Skinner and Sons, and the Farr Alpaca Company are titles whose vast meaning to Holyoke could not be summed up in less than many pages. Again it must ever be held in mind that the oldest companies here, such as the Whiting and Parsons Paper Companies, the Germania Mills, the Springfield Blanket Co., the Holyoke Machine Company, the American Thread Co.'s mills and the Prentiss Wire Mills, have many of them made gigantic strides through the decades, equivalent to the coming of many new mills. Large corporations belonging in their origin to this half century are the Deane Works, Chemical, Valley, Franklin, Crocker-McElwain, and Taylor-Logan paper mills and what are now the Divisions of the American Writing Paper Co.; also the American Pad and Paper Company, the American Tissue Mills, the Cowan Truck Company, the Eureka Blank Book Company, the Holyoke Bar Company, the Holyoke Belting Company, the Holyoke Valve & Hydrant Company, th*» Holyoke Silk Hosiery, the Baker- Vawter Company, the National Blank Book Company, the New York-New England Company, the Perfect Safety Paper Company, the Smith Tablet Company, the White & Wyckoff Manufacturing Company, Whiting and Cook, the Whitmore Manufacturing Company and the Hampden Glazed Paper & Card Company. Moreover it should be stated with the utmost emphasis that the industrial expansion of the past ten years easily holds its own with that of any other decade of the five included in our thought.

The Holyoke and Westfield Railroad While it is true that the Holyoke and Westfield Railroad was opened in 1871, still I must refer to it here as illustrative of the tradition of progress, of initiative, of accomplishment handed over by Holyoke the town, to Holyoke the city. Even today thousands of residents when told that we own a really important railroad exclaim, "Well, I didn't know that." It is worth careful note that this municipal railroad was built, as the municipal lighting plant was founded, both of them in answer to a pressing need if Holyoke was to move forward. A community that could build a railroad of its own, in the days of its youth, as a matter of course built as its City Hall a tremendous building and tremendously costly for an infant city. It never dawned upon the giant of those days that Holyoke could become anything else than a big, wealthy industrial city, therefore a $450,000 City Hall was not deemed an impossible achievement.

The Water Supply On August 6, 1873, water from Ashley and Wright's Ponds was let into the mains. Never again was Holyoke to drink river water. The Whiting Street, Fomer, High Service, and White reservoirs added to the original ponds make available, when the possibilities of Manhan Brook are fully developed, water amply sufficient for a city of 110,000 people. Water in almost overwhelming abundance, of purity above unfavorable criticism, provided at the lowest rate in New England by a department, which itself pays taxes to the City, is a monument to civic righteousness coupled with civic intelligence. Our water-works represent an investment of $2,000,000. Our water sheds and reservoirs cover a territory of seven and a half square miles, while the area of the city is but twenty-three square miles.

The Municipal Lighting Plant Beyond question our municipal lighting plant, stands beside our railroad and our water works as an example of unique municipal success. It is justly termed the most remarkable municipal lighting plant in New England. It has meant much to decent living, that transportation, water, light and power have been made abundant by the co-operative effort of our whole body of citizens. Health and prosperity certainly have been favored by our noble municipal investments. They must not be carelessly accepted as matters of course. They are most unusual and in some ways absolutely unique. A glory of this semicentennial year shines from the harmony now existing between both companies which manufacture electricity on a large scale. "Come now and let us reason together" is a principle the practice of which has meant much toward Holyoke 's progress. The municipal lighting plant represents an outlay of $2,500,000. Holyoke rejoices not only in the lowest electric lighting rate in Massachusetts, - .06 per kilowatt hour, but also in service of the highest order. The "free service" department is highly popular. Although the lighting of the city to-day is as sunlight to moonlight as compared with conditions existing twenty years ago, yet the cost to the city is but little more. This department handled a business of $1,164,000 during its last fiscal year, and in general holds a very high reputation for business efficiency in spite of the pressure for positions, always exerted on any municipally owned business. For thoughtful people, material power, water, and light are transparencies through which shine the noblest spiritual truths that man can grasp. Here the symbols are so compelling, that the spiritual realities, which they symbolize are ever imminent to earnest souls.

Our Suburbs With the beginnings in the seventies of our reservoir system, the Highlands began to be more thickly settled. The eighties brought the establishment of Oakdale and Elmwood, building in the later suburb being encouraged by the extension in 1887 of Maple street, across the dingle. Under the masterly guidance of William Loomis, the Holyoke Street Railroad made available great acres of land for homes, and it also made a number of other communities, for most purposes, suburbs of Holyoke, and accustomed them to regard Holyoke as a center. The great plant of the Holyoke Street Railroad is modern to the last degree. When our statistics of population tempt us to be discouraged as to the City's growth, we need to remember that the town of Holyoke was established at so late a date, that many choice sections naturally belonging to us were gathered into other legal affiliations before there was any organized community here to claim sections that were by all natural grounds, a part of our territory. Let other industrial cities which gloat over their apparent statistical supremacy bear in mind the great territory adjoining our City, and filled with people belonging to us by every affiliation of business, of fraternal and other social life, ecclesiastical life as well. We have Emerson's warning against over confidence in statistics still as we take account of stock at the close of our first fifty year period, we must wish that those that are of us by all of their interests, some day by statute may be included within this sheepfold. In 1900 we began making our legal lines more nearly co-existent with our natural lines. Smith's Ferry was annexed at a cost to us of $55,000. The era of the building of great apartment blocks started about 1900 and lasted until war costs made the cost of such building prohibitive. Speculation in these properties has so raised rents that the movement for building homes in the suburbs has flowed much more swiftly since 1914.

Mt. Holyoke College As we speak of that which is not ours and yet which is ours, thought turns naturally to Mt. Holyoke College. Four of our prominent citizens are trustees there, and one of them, Joseph A. Skinner, has rendered simply invaluable services as chairman of the board of trustees at a time when the College has been making tremendous financial effort for endowment and for buildings. Since Holyoke has been a city, Holyoke people have contributed to the College at least $600,000. A most beautiful recitation hall ; and the noble organ in Mary Lyon Chapel are both of them suggestions of Holyoke 's liberality to the great College, standing a few miles beyond our borders.

Religious And Philanthropic Institutions With the single exception of St. Jerome's Church, all of the church buildings now in use in this City belong to the city rather than to the town era. The increase in the value of ecclesiastical property in the last score of years is really startling. A fair value of local church property {aside from philanthropic and educational institutions) would appear to be around $3,000,000. When Holyoke holds its tercentenary the Skinner Memorial Chapel will be a shrine of holy associations upon which our remote descendants will gaze with loving awe.

All of our hospitals, municipal and otherwise, are the product of our life since 1873. The non-municipal ones, together with the institutions at Brightside, represent a valuation beyond the $1,000,000 mark. The substantial loyalty of our leaders is hinted at when we note that Frank B. Towne who was clerk of the City Hospital when it was started over thirty years ago, is to-day its active president. A single family has given to this institution some $250,000.

The Associated Charities, the District Nurse Association, the Milk Station and the Community Chest organization all emphasize the intelligence and cooperative spirit which characterizes our city. One man, William Whiting, in his great strength, built our City a theatre which for many years made available the most conspicuous dramatic talent of the world. This same man built for us a hotel. Fire destroyed that hotel but the "Nonotuck, " a rallying place for scores of worth while causes, has arisen through a display on the part of many citizens of the spirit which actuated William Whiting.

A Generous People We are proud to speak of our splendid public library, located in an inevitable setting, proudest of all to realize that this building which cost $100,000 over a score of years ago is the gift of several hundred people. Its present president, William F. Whiting, is the son of its first president, who gave forty years of service. One of the most noteworthy collections of musical instruments in America is housed in a costly museum, privately owned but visited constantly by those that can appreciate its treasures. The generosity of Holyoke people as a whole, rich and poor alike has long been a by-word far and wide through the world. A single family supports in striken and hate ravaged Turkey, an expression of brotherhood that is magnificent.

Our Rank And File We have been fortunate in our rank and file. For years comment has been made upon the high average quality of our industrial workers. In September 1919 the American Writing Paper Company published a statement in regard to its "Old Guard". At that time there were 509 employees who had served the company for continuous periods of from twenty to fifty years or more. Seven had been with the company over fifty years, thirty-eight for from forty to fifty years, one hundred and seventy-three from thirty to forty years, and two hundred and ninetyone from twenty to thirty years. "As never before in history the destiny of the city is in the hands of the average citizen."

A Greek philosopher of the first century urged upon the citizens of the rich and powerful city of Smyrna, - "Rest your self - esteem more in character, than in the beauty of your city. It is a greater charm to wear a crown of men than a crown of porticoes, and pictures, and gold." The Ephebic oath of ancient Athens rings in our ears to-day. "We will never bring disgrace to this our city by any act of dishonesty or cowardice, nor ever desert our suffering comrades in the ranks. We will fight for the ideals and sacred things of the city. - We will revere and obey the laws. - We will strive unceasingly to quicken the public sense of civic duty; that thus in all these ways that we may transmit the city not less, but greater, better and more beautiful than it was transmitted to us."

Finally taken in the large is it not true that to a unique extent our Holyoke is entitled to be called "A City of Friends" to use Whitman's famous phrase. We are a brotherhood, working together toward the noblest ends of civilization, carrying out the co-operative purposes of God. It was not in

At the building of the cathedral of Chartres, "men and women harnessed themselves to carts and drew the great blocks of stone which were built into its splendid facade and its soaring pinnacles."

In like manner no record can do justice to the courage, to the foresight, to the self sacrifice, to the iron purpose of those masses of men and women that have made possible this civic pride which reigns in our hearts to-day.

This day the city of Holyoke by solemn service commemorates her half centurj' of existence as a municipality. Her citizens of every form of religious faith gathered this morning in their respective houses of worship to offer Thanksgiving to God for fifty years of Fatherly care and Providential guidance. Yesterday, on this very spot was portrayed for us with musical cadence and artistic symbol the source of our fair city's material greatness. Tomorrow her streets shall reflect the stately dignity of her institutions, the material evidence of her growth, and the influence of her social grace. This brief hour has been set aside to give expression to the spirit of the community as the source of external growth, and particularly as it took on intense patriotic fervor in times of national stress.

sits on this platform at the cordial welcome and urgent request of your memorial committee one of the country's ablest military commanders, one of the most gallant leaders of the world war, one of the New England doughboy's very best friends, one who never sacrificed his own humanity in doing a necessarily inhuman work, - our own beloved Major General, Clarence R. Edwards.

To others has been committed the pleasing task of voicing, feebly at least, the sentiments of reverence and affection which we all bear towards the pioneers of this city who laid its cornerstone upon such imperishable foundations. And to emphasize as best they may the particular elements in that spirit and soul life which shines so brilliantly in our backward look of fifty years, to hold them aloft at this happy milestone in our progress that they

Fiftieth Anniversary

To do so it shall be necessary to look beneath the physical landscape of this peaceful valley, beneath the external evidences of wealth and power, to the invisible bonds of a common citizenship; to look beneath our city's corporate being to the inner spirit, the soul, which animates that body ; to give expression to the motive power which dominates fifty years of our civic life.

Personally, the only requisite I can bring to the task is an ancestry familiar with this community since yonder stream was harnessed to do man's bidding; and a quarter century of residence within her borders sharing in the intimate life, the joys and sorrows, the hopes and disappointments, the crosses and the crown, of her industrial, civic, and religious life. And I am glad to greet Holyoke here assembled, cradled as it were in the lap of a designing Providence, to pay my humble tribute to the spirit and soul life of this community, which has always been strong and pure and wholesome before God and man.

The outstanding feature of the success of our community life as it is assessed today is its love for God and country. Its love for God not alone in the manifestation of its direct worship of Him as Creator and Judge, but in the love of His created Image in human kind. Christian ideals have always been the guiding principles of this community's inner life. To uphold these principles there has ever been a generous response. Though there may have been numerous individual lapses and failures in the attainment of those ideals, the ideals themselves have never been obscured. The individual may fall, but there is hope of his rescue while he holds to the true ideals of life. The community may lag in the attainment of its ideals, but it can rise, even upon the mistakes of the past, if its ideals are true and undimmed.

This community has reflected its love of God in the brotherly love of its citizens. There has been here no caste of citizenship, no pride of pomp and power. This community, be it said to its eternal glory, has been singularly free from social cleavage, radical intolerance, and religious bigotry. The man of wealth and power has been the neighbor and friend of the artisan and the day laborer. They have met on a plane of common citizenship, each respecting the other's manhood, and both contributing to the upbuilding of our common life. This community has had its outstanding figures in business, in government, and social renown, but they have rarely segregated themselves from the common life and common interests of the community. And although we rightly honor today their memory and their place in the annals of our city life, we must not forget that the true, lasting and imperishable glory of this day is the memory of the thousands of citizens of common clay whose loyalty and devotion to true Christian principles made their lives a noble sacrifice upon the altar of home, of country, and of God. The glory of this day lies in the message for the future drawn from the memory of the past. The pioneers of this community rich and poor, native and adopted, employer and employee, early learned the lesson that was so long ago crystalized in the immortal lines of the poet. "Ill fares the land to hastening ills a prey, "Where wealth accumulates and men decay."