San Antonio, Texas - Great San Antonio, the City of Destiny and of Your Destination

Copyright Applied For March, 1918, By E. A. Luck To Our Subscribers

111 haiuliiiii- you thi.s copy of "Greater San Antonio, the City of Destiny and of Your Destination," for 1918, we do ko hoping that you will note the improvements made ovei- previous issues, and thai you

It is our aim to make this Co-operative Publicity Book a ready reference for anybody interested in the San Antonio district or its possibilities. Any criticism which will enable us to impi'ove the next edition will therefore be welcome.

This Book and Plan of Co-operative Publicity has been endorsed by the leading Civic bodies of San Antonio and the subscription list among large business firms and individuals is growing very rapidly.

Civic Organizations

Publicity Division Chamber of Commerce. Hotel Men's Association of San Antonio. San Antonio Real Estate Board. San Antonio Builders' Exchange. Manufacturer's Association of San Antonio San Antonio Trades Council.

You bpjiovp in your city. Thai's why you live there. ^Ve are proud of ours. That's why we are callinji 1(1 your attention San Anlonio, "TllK CITY OK DKSTINY AND OF \()[\i DESTINATION," iiy sciidinj;- you Ihc hook in wliich this card is enclosed. Thi.s hook will iiol have accomplished the full jiurpose of tlic sciidcr, unless in llio near fulure, we have Itie opi)ortuni1y of showing you in jierson some of the Ihiiigs which this iiuok hut poorly describes.

Second Edition Citizens Of San Antonio

Higliei- Publicity is the real yeast in the bi'ead of iinpioveiiu'iit and a never failingfactor for gooil results. Joining this niovenient is like throwing away the canoe paddles and getting aboard a steamboat.

It has been said that "One single idea may have greater weight than the labor of all the men, animals and engines for a century," and the idea of the Higher Publicity League of Texas belongs to that class.

G-R-O-W. Obey That Impitlse Now

The "Greater San Antonio" book of facts and figures with four thousand dollars worth of copper plates picturizing San Antonio, has been compiled and is now ready for distribution by subscril)- ers, to be placed on the reading tables of all Commercial Clubs and Civic Bodies throughout the United States and Canada. Get Radio-active - become a "LIVE WIRE" and send a few of these HIGHER PUBLICITY BOOKS to your "SNOWDIGGER" friends up north, with a personal invitation to visit San Antonio for rest, recreation, Inisiness, pleasure or investment. Let's make the circulation Nation-wide and watch San Antonio G-R-O-W. OBEY THAT IMPITLSE NOW, RIGHT NOW - WRITE NOW.

1 he above i.- a newspaper ad for the Press of San Antonio; but it is also used in conjunction with business cards and folders of various firms and individuals of the city. See E. A. Luck about ihis

Introduction

The purpose of this book is to present to the gen- facts about San Antonio and its environments so eral public, the tourist and investors of foreign as to make same easy of assimilation among all states a synopsis of reliable information covering classes of people residing in less favorable seethe many attractions and opportunities offered by tions who are looking toward San Antonio as a SAN ANTONIO, "THE CITY OF DESTINY AND possible future home. Securing maximum effi-

OF YOUR DESTINATION." To let the country know that San Antonio is a modern, yet picturesquely interesting, historically enthralling - yet up - to - date city. To let the tourist know that every luxury known to the dweller of the Nation's greatest cit ies may be found here, while the visitor enjoys what other cities cannot give: Latin - American settings in distinctly foreign quarters, the Alamo and the Missions, beautiful in their ruins, telling of the days of Empire- making two centuries ago, when the cross and the sword went together into the ciency with a minimum of space and verbiage has been made possible by combining the judicious use of the camera and the pen. Suffice it to say, San Antonio offers the last chance of the century to get in on the ground floor of the development of one of America's great population centers. Here nature has done more than her share to make rapid development and ideal homesites possible. The process of building a great metropolis has been set in motion in San Antonio and it is no wonder that men with foresight, enthusiasm, capital, enerwildemess to bring civilization to the savage race, gy and skill have planned greater San Antonio The object of the compiler has been to place and are working their plan. "THE STRENGTH OF into concrete form all available information and ALL FOR THE HELP OF EACH," is their slogan.

Don't put your name down and your money up, and then let go. Catch hold firmly and pull with the rest. Get under and lift; don't be a leaner. Don't be a kicker or a knocker. Don't be a drone or a figurehead. Give your home stores a chance. Be a real, red-hot enthusiast. Help your own town first.

Somebody said that it couldn't be done, But he. with a chuckle, repUed: That "maybe it couldn't," but he would be one Who wouldn't say so till he tried.

So he buckled right in, with the trace of a grin On his face. If he worried, he hid it. He started to sing as he tackled the thing That couldn't be done - and he did it.

San Antonio Facts

Metropolitan street car system. 100 miles of track. Modern telephone system (Bell), 18,000 telephones. Newspapers: 4 dailies. 12 weeklies, 3 monthlies. Railroads: 5 trunk lines and 5 branch lines. Modem gas and electric system. Medicinal wells and baths, 7. Parks and plazas, 24.

San Antonio is in the midst of the richest agricultural district in Texas (as large as the States of Ohio. Massachusetts. New Jersey, Connecticut, Rhode Island and Delaware, a total area of 43,529,600 acres), and is the gateway to commercial Mexico.

In wealth of raw material and undeveloped resources, it offers great opportunities for new industries, distributing houses and colonization projects.

Pull Together For A Greater San Antonio

"The Strength of All for the Help of Each," is our slogan. We are here to help each other, and only through co-operation do we grow. THEREFORE, PULL TOGETHER FOR A GREATER SAN ANTONIO.

Issuctl by the Higher Publicity League of Texas fov the hotel and biusiness interests of San Antonio as well as for the information of tourists add investors

San Antonio, Texas The Municipal Golf Links

The San Antonio Links are considered by experts to be among the finest In the United States, and Golf may be played the year round. Besides the Municipal Golf Course there is the Country Club Course and the Huisache Course on Laurel Heights.

The Alamo and the Missions are the shrines before which all Pilgrims to San Antonio bow. The Alamo, built in 1718, known as the Cradle of Texas Liberty, is by far the most interesting of the old Missions. Around its glorious traditions a great city is building.

Typical San Antonio Trees And Vines

1. Rear of Adolpb Wagner's residence looking towards Pioneer Mills. 2. The fifteen tushel Richter Pecan tree south of San Antonio. 3. Vine-clad Patio of the Menger showing a rehearsal of the Mexican Romeo and Juliet. 4. A city bred Pecan tree at the Elmendorf Home.

Tropical San Antonio

'The finest example of medieval and modem architecture, in a tropical setting to be found anywhere in the country." - Geographical Magazine.

Tropical Sau Antonio has wonderful charm for the winter tourist. Here hP finds the tropics of Florida, the radiant skies of Southern California, and the soft breezes of the Cuban Isle. The deUghtful cUmate of San Antonio makes possible every joy of out-door life - and there is an inttnsely interesting atmosphere of historical romance that heightens the pleasure of a visit to this quaint new-old city, famous for its Alamo, -The Cradle of Texas Liberty." _^_ Courtesy Missouri-Pacific, Iron Mountain Kailroad.

Roof

This is the finest City Club in Texas. Visitors will have no difficulty in securing cards to the Club. Travis Club has many social entertainments.

A Glimpse Of San Antonio'S Business Section

The time for San Antonio's larger development has arrived. Present building activities eclipse all records. Every steam hammer that beats its call to industry upon the steel beams of a new skyscraper, strikes for the greater commercial interests of the Metropolis of Texas. The process of building a great city has been set in motion here.

Roost

Some one has said that when the Ci-eator had made all the jiood thin^.s, there still remained some work to do, so Ho made beasts and reptiles and poisonons in.siads, and when He had finished there were some seraps left, so He put all these together, coveied them with suspicion, wrapped them with jealousy, marked thcni with a j'ellow streak and called the result a ''Knocker."

'i'his product was so fearful to contemplate that He had to make something- to counteract it, so He took a sunbeam, put it in the heart of a child, the brain of a nmn, wrapped these in civic pride, covered them with brotherlv love, fjave them a mask ol' velvet and a urasp of steel, and called the result a "Booster;" A BELIKVER IX EQUALITY AND .JUSTICE. Ever since thes.' two were made, mortal man has had the privilege of choosing- his own associates.

Apartment Houses Residential San Antonio

Surely San Antonio is awakening and is beginning to see some little distance into the future so filled with bright prospects that even the dreamers cannot overrate the possibilities. Here ancient land marks are rapidly giving way to structures like those herein illusti'ated.

To those who have failed to watcli the progress and development of the great resources of Texas in the last fifteen or twenty years can form but little coiicciilion of the immense possibilities there are for the creation of a gieat Metropolis at San Antonio.

There is no element of boom in real estate. Values seem to be certain and permanent, whether it be in the heart of the city, o?' on its residence section.

"When one contemplates the wonderful productiveness of the soil in the great territory surrounding and adjacent to San Antonio, one cannot help being convinced that values will, before the end of the present decade, increase with leaps and bounds.

Farm Facts

The wonderful potentiality of the South Texas soil and climate is known and proven. Scientific farmers have discovered it. Here lies one of the largest pockets of fertile soil in the known agricultural world. It is the concentrated essence of fertility. The accumulated humus of centuries. It contains all the elements of plant food in the right proportion and in, assimable condition for all plants to easily derive their food during the period of growth. Everything considered, there is no part of the United States to be compared to the fertile regions of the San Antonio territory and everything points to this district as the coming center of agiicultural and horticultural activity.

"San Antonio in ptirtii-ular anil Southwest Texas in general offer most inviting opportunities for investment at this time," says the bulletin of the Keal Estate Board. "Our unique and fortunate position as a great agricultural center, as the Gateway to Mexico and as the winter playground of the Central North certainly places us in the front rank as a place to make a home and fortunate investments."

"Farming opens up the most extensive field. With 20,000,000 acres of fine agricultural land undeveloped in this territory, there is no estimate to the rowth that can take place along these lines. South Texas, with its abundant sparkling waters, its rich grasses and cheap roughage, promises to become a premier dairying country. We have proven beyond a doubt that we can grow feed stuffs more abundantly and cheaply in this section than any other, furthermore we can feed live stock more cheaply as we have practically all year grazing and the advantage of saving large sums of money in providing shelter. Besides this, we have cotton, hogs, poultry and truck products, for which San Antonio offers the finest market."

Climate Makes Land Values

The real, bed-rock reason for land values, measured from the standpoint of jiroductiveness. is climate, for climate is the one great fixed ind unchangeable factor in production.

A good part of the farming of the world is not yet adapted to its climate; many branches of agriculture are being carried on in the wrong climate. To adapt itself to climate is the greatest problem of agriculture. The high cost of living will be reduced when this problem is solved.

The climate that goes with the land of the Northern States is of the sort that limits production to a few months of the year, while the climate that goes with the land of the San Antonio territory is such as to make production possible every month of the year.

Evolution Of South Texas Farm

There aie being put in operation in the San Antonio territory m my larse iarm projects to place under cultivation many thousand acres of land. Out of their knowledge of our soil, water supply, climate, ;nvironmeut, markets and general conditions, northcni farmers are choosng the San Antonio district for their future operations.

San Antonio Has Been Hiding Its Light Under a Bushel, but Men of Foresight, Enthusiasm, Capital, Energy and Skill Have Discovered Its Many Attractions and Have Set in Motion Here the Process of Building a Metropolis and a City of Homes.

Not so many years ago Los Angeles was nothing hut a village of eleven thousand people - mostly Mexicans. Today she is the comiuereial metropolis as well as the playground of California, with a population of over six hundred thousand.

Hundred Dollars That Would Have Made

The Srn Antonio to'iitoi-y is recruiting thousands of men annually who are making wondeiful developments, and a few years hence there will l)e plenty of men on the street of San Antonio to say: "A FEW YEARS AGO T COULD HAVE BOUGHT PROPERTY IN THE BEST SECTIONS OF THIS OLD TOWN FOR A FEW HUNDRED DOLLARS THAT WOULD HAVE MADE ME RICH."

"He who lives witliin the sound of the cataiact is unconscious of its roar." The native Texan is in this very fix, as he is in the midst of what seems commonplace to him and he fails to grasp the red I'ipe oppoilunity whieli the newcomer from the North so quickly sees after he investigates.

Men who have been close students of affairs in Texas have always predicted that there was to be built, somewheie in South Texas, a great city, but where was the question. No sooner had the great Resoi't Hotels of San Antonio become known and the Four Million Five Hundred Thousand Dollar bond issue for sti-eet improvements been sold than they said: "THIS IS THE PLACE."

The agricultural Empire back of San Antonio is one of the reasons. The Panama Canal is another leason, while its wonderful climate, strategic location as the gateway to commercial Mexico and the fact that it has an unlimited supply of the finest artesian waters are still other reasons.

San Antonio stands today as Los Angeles did a few yeai's ago. Men of sinall means could then get a foothold that has counted into the millions since, and the same opportunity is presented in San Antonio today. Investments in combination Commercial Cities and all-year-round-resorts have always brought enormous profits, and these profits San Antonio pow invites all comers to share in.

R('menil)cr tiic ^reat Canal which divides a Hemisphere and unites a world means more than we can tell to the farm land and industrial propositions of the San Antonio district which is in close proximity to the Gulf Harbor of Fort Aransas and contiguous to the largest trade basin of the five great natural divisions of the United States now accessible to ocean ships. It marks the mightiest change in the world's material affairs since the diseoveiy of Anieiica. The South Texas coast will be close to all the markets of the world. What Commodore Maury jnedicted for the Gulf of .Mexico fifty years ago is about to come true. He declared ttiat the breaking down of the barriers lietween the Atlantic and Pacific woidd focus the world's commerce in the Gulf of Mexico.

If we could conceive of the creation of a new world which overnight was joined to the earth, with a population ecjual to half that of the Globe - a new world with 800,000,000 people ready to enter actively into the broadest business development - the opportunities for people of this particular section to do business with the newly made world would not be greater than the opportunities which have been brought into existence by the opening of the Panama Canal and the development of the largest inland water system on the continent - the Tnter-coastal Canal having its longest coast line in Texas.

San Antonio's share in these vast opportunities wall no doubt be great, on account of the stupendous tonnage which can be produced on the rich lands tributary to it. The San Antonio territory is the section where the quickest and biggest results following Harbor developments at Port Aransas will be shown - that is clear. People who can look ahead should by all means look into the San Antonio proposition and that now is the time to do so is very evident.

City Of Destiny And Of Your Destination

The far-sighted man can see that the next focus of great development is here and that history is bound to repeat itself at San Antonio. For the many reasons look carefully over the pages of this publication and write to the HIGHER PUBLICITY LEAGUE OF TEXAS for more facts before you accept the invitation to become a citizen of San Antonio, THE CITY OF DESTINY AND OF YOUR DESTINATION.

Alamo National Bank

ALAMO NATIONAL BANK This building received national publicity when it was moved bodily during the street-widening campaign in 1913-14. It was moved twenty labor^^therc'"'Th?'^rL'^.\*i'Ift °^ ^"""^ *"^ ^'"ll" ^'"^ ""^^^ ^"^ Antonio industrial plants an environment much appreciated by those who laoor there. The grim aspect of congested northsrn manufacturing centers is entirely lacking, and the workers enjoy fresh air the year round.

Transportation

Five tnink lines cf railroads enter and pass through San Antonio: The Southern Pacific, the Missouri, Kansas and Texas, the International and Great Northern, the San Antonio and Aransas Pass and the San Antonio, Uvalde and Gulf.

Commercial And Industrial

The day was, and not so many years since, when San Antonio was a frontier city, the half-way house between the effete East and the cow boy and sombrero-covered hidalgo of Mexico. Today it is one of the prosperous and constantly cities of the Southwest, the center of a great trade, ind a distributing point of splendid dimensions.

The jobbing or wholesale houses are equally alert and progressive in their various lines, they being thoroughly representative and operating in a territory as large as the State of Ohio.

The Wolff & Marx Company Department Store

THE WOLFF & MARX COMPANY DEPARTMENT STORE This Is the Largest and Finest Department Store in the Southwest, and Is Filled With the Highest Grade Ware From Everywhere.

A City Of Sentiment

It is a city of sentiment, of material development, of wealth, of industrial accomplishment. It possesses every feature nml concomitant of a strenuous and upto-date civilization, as manifested by its wonderful natural advantages and commercial development. Its parks, roadways, streets, buildings, climate, environments and above all, its citizenship, conspire to create an entity that is alluring in the extreme, and which offers every advantage to the individual seeking the pleasures of a liandsome resort city or the opportunity of becoming profitably identified with its business life and a part of the one hundred and forty-five tliousand souls who now live within ils ra|iiilly exlending confines.

Under Six Flags

San .\ntonio has witnessed llie winds flaunt the flags of six governments to the heavens - the insignia of Spain, the Lily of France, the Serpent of Mexico, the Star of Texas, the bars of the Confederacy, and the Stars and Stripes of a united country. History, tradition, love and veneration, have each contiibuted to the development of San Antonio, which today, while no less inspired by a wonderful record, throws open its doors and invites tlie world to lift the latch string and partak<' of its always generous hospitality and welcome, and that within a met ] cipolis whicli tyjiifies enterprise, eneigy, progress and man's attainment.

Fort Sam Houston

San Antonio was first settled in 1689 by the Spaniards, undei- a charter issued by Ferdinand III of Spain, which named Ihe town San Fernando. In those early days it was the frontier post of civilization and the struggle between the two civilizations cljbed and flowed with the white man i)nsliing the savage back farther and fai-ther into the wilderness. In 1776 the Fi-ench, under St. Denis and Laharpe, attacked the city, but were defeated by the Spaniards. Early in the nineteenth century Americans in gi'eat numbei-s came to Texas aiul intc San Antonio, which was even then known as a great health resort, in tlie fullness of time rebellion against Mexican rule grew into armed revolt, and the Americans assumed jjoweiin San Antonio after th( battle of Conception, in which the> were victorious, October 28, 1835. When the Texans mai'ched out to defend other parts of Texas the Mexicans once more gained control of the city, but in the battle of December 5, 1835, in which Ben Milam was killed, San Antonio was taken by the Texans. Then followed the defense of the Alamo, which ratdss witii tlie defense of Marathon and the charge of the Liglit Brigade at Balaklava.

This heroic sacrifice was not in vain. When the news of it spread through Texas, men rushed to arms to avenge the death of theii- countrymen. How General Santa Anna marched from San Antonio to the battlefield of San Jacinto, where on April 21, 1836, he was utterly overwhelmed by General Sam Houston and the Texans, is a matter of general history. Thus San Antonio became the cradle of Texas Liberty, and the sacred Alamo the shrine of heioism that will be levei'ed as long as patriotism and courage aiul manliood have any worth in the world.

In view of her many attractions, is it any wonder that Americans, quick to see and to seize opportunities, are pouring into San Antonio, with capital, energy, enthusiasm and skill? The nuignificent developments of the past few yeais, and the wondeiful increase of tourists into San Antonio since the construction of hei' palatial Hotels, have earned for her the name, "Old-New Pearl of the Continent."

San Antonio has witnessed the winds flaunt the flags of six governments to the heavens - the insignia of Spain, the Lily of France, the Serpent of Mexico, the Star of Texas, the bars of tiu' Confederacy, and the Stars and stripes of a uinted country. History, tradition, love and venei-ation, have each contributed to the develoinuent of San Antonio, which today, \vhile no less inspiretl by a wonderful recoi'd, throws open its dooi'S and invites the world to lift the latch string aiul partake of its alwavs fenerous hospitalitv ami welcome. E. A. LUCK, Directorv of Publicitv,

San Antonio As A Wholesale Center

The Wholesale Trade of San Antonio Amounts to One Hundred Million Dollars Annually. Top and Center: M. Halff & Bro., Wholesale Dry Goods House; bottom. Caffarelli Bros. Wholesale Grocery House.

TO THANK BUSINESS MEN at a distance for their patronage (iurins tlie past and to show tlicin the resources and Cacdities that we hc.kl m readiness to supply their present and future needs, is our purpose in this iiroclaniation

TllEliEFUKE, we desire to pioclaini thiough these pages that no city in America is more advantageously located han San Antonio and her commanding position in the distributing and financial woild makes her the logi'cal city to lead n Texas commerce. Her transportation facilities are good. Her manufactui'ed jnoducts are sold througho\it a large ,rade teiritory. Her wholesale houses are covering more territory than ever before. Her banking houses arc sound liberal md reliable. Her real estate men are active. She is a great convention city and hei- hotels rank among America's finest Her retail stores are heavily stocked with every wai'e from everywhere.

Now these things being true, we, the business men of tht city, believe this an opj)ortuue time to proclaim to the world he advantages that San Antonio offers, and in evidence of our belief and pntpose we herewith affix our signatures.

President. Chadwick & Harri.son, 222 Bedell Bldg., Insurance. Chandler, E. B., Chandler Bldg., Mortgage and Loans. Chapa, F. A., 818 W. Commerce St., Druggist. Citizens Auto Co., 222 Travis St., Rio and Packard Autos, Garage,

Live Wire Directory

Lands. Dept., Industrial Bank and Trust Co. Crosby, H. D., 812 State Bank Bldg., Cr. 331, Bonds and Stocks. Culver, L. W., 120-22 Fannin St., Storage, Packing. Shipping and

Chairman Advertising Committee. Finek, H. W., West Commerce St., Cigar Manufacturer. Frost National Bank, 107 Main Plaza. Fischer, A. M.. Cor. Alamo Plaza and Houston St., Kodaks and

Fomby Jones Co., 509-11 E. Houston St.. Clothing and Furnishings. Forsyth, A. R., Gunter Bldg., Real Estate. Fowler, ,L G., 519 Bedell Bldg., Real Estate.

Franks Food Shop, 231 l^osoya St., Delicatessen and Dutch Lunch. Frank Co., A. B., 210-212 W. Commerce St., Wholesale Dry Goods. Franklin Printers, The, 417 Ave. D, Commercial Printers. Fraser Auto Supply Co., Travis and Jefferson Sts., Paige and

Dort Automobiles and Ajax Tires. Fraser Tailoring Co., 101 W. Commerce St., Tailors. Friedrieh, AlVjert, Cor. Houston and Soledad Sts., The Buckhorn. Friedrich, Ed., 802 E. Commerce St., Fixture Manufacturer.

Reader. Giles. Alfred Co., F., Bid. Ave. C and Travis St., Architects. Goetz, A. J., Central Fire Station, Chief Fire Department. Goodman, H. L., Main Plaza, Goodman Grocer Co. Gurden, B. F. and Flora M., 408 E. Travis St., Chiropractors. Gottlieb, David, Alamo and Commerce Sts.

Gray & Co., A. A., 101 W. Houston St., Real Estate and Loans. Greiner, A. J., 208 Gibbs Bldg., Real Estate. Grona, A., 1036 E. Commerce St., Mattress Manufacturer. Groos, Carl F., 625 Brady Bldg., Real Estate. Grove, Mrs. I. L., 107 Ave. C, Witmer Crane, Millinery. Guaranty State Bank, 401 E. Houston St. Guarantee Motor Car Co., Cor. Romona and Augusta Sts., ,T. T.

and Notions. Hamilton, E. W., 62(3 Gunter Bldg., Real K.statc. Hanak, K. J., Brady Bldg., Land Brokers. Henderson & Lane, 201-2 Alamo Bank Bldg., Life and .\ccident

Heav,y Hardware. Hadsell, C. E., 611 Gibhs Bldg., Real Estate and Investment. Hagelstein, G. & H., 401-2 Navarro St., Real E.state. Hess, The Florist, 508 Main Ave., Successor to S. A. Floral Co.,

Jewelers and Opticians. Heuermann, L., 807 S. Presa St., Mgr. Roach and Barnes Company. Higher Publicity League of Texas, 319 St. Mary's St., Publicists

Com. Merchants and Wholse Dealers in Poultry, Eggs, Better. Karotkin, Max, 318-20 W. Commerce St., Furniture. Keene, Geo., 128 Military Plaza, Druggist, Mfgr. Keene's Red and Investments. Louis' Book Store, 519 E. Houston St., W. H. Bitter, Pro|.. Louis' Book & Cigar Co., W. H. Bitter, Prop. Lowe, A. E., 418 Navarro St., Lowe, the Rent Man. Lowry & Doolcn, Cor. Travis and St. Mary Sts., Auto Tires. Lozano, Ignacio E., 118-20 N. Santa Rosa Ave., Pub. of La Prensa. Luck, E. A., Victoria Hotel, Director of Publicity. Lucas, P. G., 717 S. Alamo St., Pharmacist. Lucas. Chas., 1402 E. Commerce St., Mfgr. Marble and Gr;inite

Ranches, Business of All Kinds, iian Antonio Steam Laundry, 131 North St., T. Welker, Mgr. ^an Antonio Machine & Supply Co., Paul E. Kreuger, Vice Pres.,

Directors, Porter F. Loring, Mgr. Shafer, A. H., 235 E. Houston St., Plumbing and Electrical Contractor. Sheldon, B. M., Claim Agent S. A. & A. P. Ky., 112 E. Magnolia St. Shafer & Downey, 305 E. Houston St., Alamo City Commercial

B. S. Evans, Mgr. Walthall Motor Car Co., 112-14 Avenue C, Leon N. Wallthall, Mgr. AVasher Bros. C, Cor. Alamo and Commerce Sts., Ready to Wear and Implements. West, Elizabeth H., Librarian Cargengie Library. Wentz, C. C, 812 State Bank Bldg., Real Estate and Loans. White, E. Y., Dyeing and Cleaning.

Wliitaker & Washington, 207-240 Moore Bldg., Civil Engineers. Witherspoon Oil Co., 408 Swearingen Bldg., Oil and Gas. Winerich, F. A., Avenue C and Third St., Automobiles and Williams, John, 334 E. Houston St.. Hatter and Men 's Furnishings.

All subscribers who did rot furnish cnpj.er half tones according to specifications of compiler, or those who did not have cuts readv in time, noiv have ample time to prepare them for the next edition. E. A. LUCK.

Jerome

For the bonefit of our subscribers and others who wish to |nirc,h:isc additional copies of the Greater San Antonio liook we have cstabhed a book sales office at No. 511 Sixth Street. K. P. Bickenbaeh, Sales Manager

If you are interested in the progress of your town - in greater personal prosperity - support the work now being done by the Higher Publicity League of Texas, on their new co-operative plan in conjunction with the most potential channels of judicious publicity ever used in America. We offer you a definite, concrete advertising proposition under which you will receive maximum benefits from minimum outlay - also your town and State.

Higher Publicity is a strictly business proposition. Treat it so. In no other business in the world will "KNOWING HOW" play so important a part between progress and stagnation - profit and loss.

Advertising propositions are as plentiful as the sands of the sea. Resultful ones for the advertiser are as scarce as the Pearls it contains. By putting this new system of Co-operative Publicity in operation throughout the United States, the HIGHER PUBLICITY LEAGUE OP TEXAS is performing an economic service for every citizen in San Antonio and deserves the earnest attention and enthusiastic co-operation of all individuals, corporations and civic Leagues who are interested in the welfare of their town.

Do you wish to become a "LIVE WIRE" and aid in obtaining publicity of the right kind for your city that counts and derive maximum personal prosperity from minimum individual efforts or financial outlay? Then be quick in your support of the HIGHER PUBLICITY LEAGUE'S work and quick will be your reward.

Please remember that the HIGHER PUBLICITY LEAGUE OF TEXAS has some real publicity experts on its staff who are permanently located among you and who are devoting their entire time and energies to the work for your benefit and for the commonwealth. They operate in conjunction with travel bureaus, steamship lines, the press and proven periodicals.

The name of their publication is "GREATER SAN ANTONIO, THE CITY OP DESTINY AND OP YOUR DESTINATION," and the facts this Higher Publicity book presents about San Antonio are to encourage men to investigate the opportunities and to lend their brains and money to the development of the great natural wealth in which the San Antonio territory abounds.

The profits to the individual will be the increased business growing out of the permanent prosperity of the City and State. The success of many sections of Texas now depends upon the greater development o^ their natural resources and to bring these more into the public eye in the right way by scientific and judicious publicity is the first consideration of the HIGHER PUBLICITY LEAGUE OP TEXAS. The path to co-operation has been made easy and plain by scientific publicity experts, who are conducting the "GREATER SAN ANTONIO" propaganda.

HIGHER PUBLICITY is the real yeast in the bread of improvement and a never failing factor for good results. It is absolutely infallible. In proof we can refer you to some brilliant examples of the exact and effective working of the system. Help do something to bring our City more into the public eye in the right way. This is the crucial moment for

Uur pubiicauon, '-GREATER SAN ANTONIO, THE CITY OF DESTINY AND OP YOUR DESTINATION," together with our co-operative Publicity Ry^tom and Service, is the greatest medium of publicity our people ever had tho opportunity to support.

Notice

page is worth thousands of dollars on account of the very high class di^ibution of this w^onderful book of fads, figures and photographs, but the compiler has agreed with original patrons not to sell advertising space and to keep the quality of the book far above anything in its class and &idly adhere to the ethics of Higher Publicity for San Antonio.